I use it pretty much everyday when I'm driving. I tend to make or get business calls while on the road, and voice dial is a life saver (literally). It's not really safe to pick up your phone and start dialing away while in traffic, and it's even more of a hassle to pull off somewhere, park, dial, then get back on the road, esp. in rush hour traffic. We already have to deal with the crappy ATT network if we buy one, but not having features that are common on other phones is bad, as much as I want one.