Blurry Leaked Images Depict Alleged 'Apple OLED TV' in Testing Facility [Updated]

[brock2621]

To kind of play the devil's advocate, since there were three images, was the logo inserted on all three of them? I'm thinking its most likely faked as well but I want to believe cause I want a fully fledged Apple TV, not just some set top box.

I would simply ask why the images were digitally blurred with directional blur in post further before reuploading. I have no doubt there are active prototypes of an Apple TV somewhere deep within apple, but I'm going to guess this isn't it.
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You are talking about the poster on Twitter? To me it looks like a new cinema display about 32".

No it was posted in Macrumors forums before I pointed out they were most likely faked. The thread starter ended up deleting everything, and then these images appeared today that were blurred even further in photoshop with directional blur

 

[lec0rsaire]

I would love an Apple branded 65" OLED TV with their own custom processors. I'm sure they would charge a hefty premium for it. $6-7k at least but it would probably be fantastic especially if it had an integrated ATV with native Airplay capability. I don't think it would be a huge seller because of the price but there would definitely be a market for this kind of set just as there is one for high end LG and Sony OLEDs.
[doublepost=1502915955][/doublepost]I think the minimum size for a decent set in 2017 is anywhere from 52"-55". 46" was the minimum before but know that these tvs are nearly bezel less, a 55" set takes up roughly the same same that a 46"-48" from a decade ago does. For true 4K HDR viewing 65"-75" is the ideal size but not everyone can afford a 65"-75" OLED set even though prices are coming down. I think for around $3k or less you can get last year's entry level LGs which are really awesome sets.

 

[dampfnudel]

Oh God... Now they are getting into TV? Can't think of why they would get themselves into such a saturated market.

To complete the Apple experience, make the Apple brand even more prevalent in the living room, to tick one of Apple's boxes on their checklist, etc. Maybe not the best decision, but like they say, you really don't know if you'll succeed or not if you don't even try. Maybe there's a belief at Apple that an actual premium quality OLED TV with iOS integrated would be more successful in the market than the current "Apple TV" box. Probably 40/43" and 60" options.

 

[44267547]

And using an old tiny device to take pictures, not a large smartphone.

I almost wonder if it's one of those cameras that attaches to a shirt, that's real small, almost to the point where you can't see it and it conceals easily. I used to work in loss prevention for number of years, and we had cameras that were small enough that would take pictures and images such as these that were low quality, but you barely could see it attached to a shirt or a pocket for undercover detail.

 

[Tech198]

Blurry is right... If u'r gonna leak photos, hold the camera steady.
This guy look like he had too much to drink.

I bet Apple won't do a monitor for the pro.... it doesn't make sense to eliminate a standard design and re-do a better one...when Apple is all about waiting till the time is right.

 

[fmalloy]

finally a real AppleTV not AppleTV Box

Why would Apple bother to manufacture and sell a full-blown OLED TV when they can accomplish the same thing with a small, external STB like the existing AppleTV, letting you use your existing TV (LCD or OLED) with the screen size you prefer? I mean, all you have to do is plug in an HDMI cable and power.

What would be the advantage or benefit of selling the entire TV? Even higher margins, I guess...

 

[vipergts2207]

Why 55" I don't have room for a 55" TV, I have 108cm of wall between the two windows where my tv is wall mounted I've got a 42" there at the moment but if there were true bezel-less tv I could maybe squeeze a 49"tv in there. I have a 100" projector screen and full HD projector for "big screen" stuff, but why oh why can't you get decent features like local dimming on smaller sets. Anywhere else in my living room my tv would get washed out by sunlight, right wall in the morning, back wall 10:00-3:00, left wall afternoon and evening, so it's in the only place it can be. I just want a really nice (not bargain/entry level) 42-49" tv with the latest features. I'd love an OLED but no one will make one in that size bracket

If you sacrifice 0.65 cm of window on either side of the TV, you can get a 49" Sony X900E, which clocks in at 109.3 cm wide. It's an upper midrange or lower high-end TV, depending on your viewpoint, and has local dimming.

 

[CarlJ]

Apple is known to regularly test devices most of which never see the light of day as consumer products.

This is the part of the story that should be in 50-foot tall flaming letters. No doubt in their labs somewhere, they have a Refrigitoaster. Doesn't mean that it'll necessarily get released.

 

[Michaelgtrusa]

All we can do is wait and see what come of this.

 

[mmomega]

Off topic on topic.
If some manufacturers are doing wireless CarPlay.
Why not some form of wireless AppleTV OS.
The TV just has to be a high res panel with Bluetooth 5 + Wifi AD MIMO, something that creates a high bandwidth direct link to your phone without having to go through shoddy network equipment.

Won’t need new AppleTV box, having a new phone will open new features.

 

[subjonas]

Love the "fact" that even when they are super early in prototyping, they still manage to put a clear and easy to recognize Apple logo on the back. Right in the middle of it.

I call BS!

I think that's a Mac Mini trying to sneak out.

 

[heyitsmecarlos]

Oh God... Now they are getting into TV? Can't think of why they would get themselves into such a saturated market.

to OWN it

 

[mikecorp]

Apple will introduce first affordable 8K display?

 

[fathergll]

Oh God... Now they are getting into TV? Can't think of why they would get themselves into such a saturated market.

Because TV + internet are already merging and Apple is already has one foot in the TV market with Apple TV. It's not like it's some giant leap to think Apple won't produce a TV that has this + more built in.

 

[Reason077]

FAAAAAAAAAAKE.

 

[Zaqfalcon]

This was posted yesterday in the forums and I took it into photoshop and found it was faked (there was a box over the apple logo). It looks like the poster actually deleted the entire original thread and then took the photos and blurred them a ton MORE and reposted them to try and hide the fact it was faked. The ones posted yesterday were much more clear.

Here's the less blurry original version and here's what shows up when running error level analysis:

Hate it when people fake table legs.

 

[macs4nw]

Oh God... Now they are getting into TV? Can't think of why they would get themselves into such a saturated market.

That sounds a lot like what was said by many before the original iPhone was released..... that was sarcasm, right?

Back when Nokia, Blackberry and Motorola ruled.

 

[vipergts2207]

That sounds a lot like what was said by many before the original iPhone was released..... that was sarcasm, right?

Back when Nokia, Blackberry and Motorola ruled.

To be fair, Apple revolutionized the mobile phone. Not exactly sure how selling a TV with a built-in Apple TV would be anything close to revolutionary. Not to mention the 'Apple TV' portion of the TV would be far outdated before the display and you know Apple would charge through the nose for a TV anyway. Most people don't replace TV's costing thousands of dollars that often compared to a cheap $150 streaming box. If Apple revolutionizes TV, it is unlikely to be through selling a display.

 

[griz]

Sweet, it's connected up to a Retro Encabulator. Probably to calibrate the hydrocoptic marzel vanes.

 

[HiRez]

A beautifully designed Apple television with a super-fast UI and quality internals would be lovely, but I bet they'd still ruin it by not including any HDMI ports or some such nonsense. I hope they prove me wrong. If this is even real.

I wouldn't describe any version of the Apple TV as having a "super-fast UI", so I wouldn't really expect an Apple TV to have it either (although it would likely be better than any other tv's built in UI anyway).

Also, if it's not OLED or microLED, it's a non-starter for me.

But I think this rumor is probably rubbish anyway so it doesn't really matter.
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I would love an Apple branded 65" OLED TV with their own custom processors. I'm sure they would charge a hefty premium for it. $6-7k at least but it would probably be fantastic especially if it had an integrated ATV with native Airplay capability. I don't think it would be a huge seller because of the price but there would definitely be a market for this kind of set just as there is one for high end LG and Sony OLEDs.

$6K-$7K, are you out of your mind? LG has spectacular 65" OLED TVs that retail for $3,500 and sell for ~$3,000-3,200. Even the high-end Sony (essentially the "Apple of TVs") versions at 65" sell for $4,500. Apple TVs would most likely not be discounted (almost none of their products are more than a few dollars). So good luck with marking up 30%-50% over the most expensive models on the market (at 5" smaller size), I don't think that would be a big seller at all, I can't see how it would be worth it for Apple to produce it. It would be more like the Apple Lisa than iPhone/iPad.

 

[Elijen]

I don't see the point of buying a display from Samsung (Apple does not manufacture displays) and gluing it to the current AppleTV. What's the added value for the customer?

 

[cube]

I don't see the point of buying a display from Samsung (Apple does not manufacture displays) and gluing it to the current AppleTV. What's the added value for the customer?

Panasonic now buys panels from other companies but add their own processing.

 

[Arran]

This was posted yesterday in the forums and I took it into photoshop and found it was faked (there was a box over the apple logo). It looks like the poster actually deleted the entire original thread and then took the photos and blurred them a ton MORE and reposted them to try and hide the fact it was faked. The ones posted yesterday were much more clear.

Here's the less blurry original version and here's what shows up when running error level analysis:

Interesting. So it looks like the logo was photoshopped in.

But what about that giant display? Apparently made of aluminum (very Apple) and with a gently curved back tapering out to razor-thin tapered edges - just like the current iMacs. Any chance it could still be real?

Do you have any more of the original high-quality photos? (EDIT: Found it. Thanks!)
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... That's said, I miss the days of blurry cam photos.

And boxes in elevators.

Don't forget cardboard boxes in elevators.

 

[MVMNT]

If it isn't Apple's, who's is it?

 

[nieks]

OPINION

I never understood wall-mounting a TV.

Usually they are mounted waaay too high. Above the fireplace, in particular, is a terrible angle for viewing.

And you still need a cabinet for various other equipment: cable boxes, streaming boxes, DVD/BR players, game consoles, etc.

Got mine above a long dressoir, no higher than 1 meter (about 3 feet). Wall mounting can be done beautifully, just NOT above a fireplace, so on that topic I agree. But wall mounting: I would always prefer it mounted, in stead of placing it on top of a cabinet.