Bob Iger: If Steve Jobs Were Alive, We Would Likely Have Combined Apple and Disney

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Disney CEO and former Apple board member Bob Iger has a new book coming out later this month, and ahead of its release, Vanity Fair has shared some key excerpts about Steve Jobs, who was Iger's close friend.

When Iger first took over as CEO of Disney, the relationship between the two companies was strained due to Jobs' disagreements with Michael Eisner and the end of a deal that had seen Disney releasing Pixar films.

Steve Jobs and Bob Iger. Image credit: Paul Sakuma/A.P. Photo​

Iger broke the ice with Jobs and rekindled a relationship by praising the iPod and discussing iTunes as a television platform.
I'd been thinking about the future of television, and believed it was only a matter of time before we would be accessing TV shows and movies on our computers. I didn't know how fast mobile technology was going to evolve (the iPhone was still two years away), so what I was imagining was an iTunes platform for television, "iTV," as I described it. Steve was silent for a while, and then finally said, "I'm going to come back to you on this. I'm working on something I want to show you."
Jobs went on to tell Iger about the video iPod, and asked Iger to put Disney TV shows on it, which Iger agreed to, leading to a solid friendship between the two and ultimately, a new Disney/Pixar deal.

According to Iger, in 2006 just ahead of when Disney was set to announce its acquisition of Pixar, Jobs told Iger that his cancer had returned and spread to his liver, giving Iger time to back out of the deal.
He told me the cancer was now in his liver and he talked about the odds of beating it. He was going to do whatever it took to be at his son Reed's high school graduation, he said. When he told me that was four years away, I felt devastated. It was impossible to be having these two conversations--about Steve facing his impending death and about the deal we were supposed to be closing in minutes--at the same time.
After the acquisition, Jobs underwent cancer treatment and served on Disney's board as Disney's largest shareholder. He weighed in on important Disney decisions like the acquisition of Marvel, and even vacationed with Iger on occasion. "Our connection was much more than a business relationship," wrote Iger.

Iger says that with each Disney success, there's always a moment where he wishes Jobs was there, and further, he believes that if Jobs were still alive, the two companies may have merged.
With every success the company has had since Steve's death, there's always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It's impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.
"The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" is set to be released on September 23, 2019. It can be pre-ordered from Amazon for $19.60.

The full excerpt, which has a lot more on the history of the deal between Disney and Pixar, can be read over at Vanity Fair.

Article Link: Bob Iger: If Steve Jobs Were Alive, We Would Likely Have Combined Apple and Disney
 


DoctorApple

macrumors member
Jul 18, 2017
35
79
Are you kidding? One compares the update with the previous gen model. Do you compare it with the original iPhone?


James, in all honesty, I don’t think you understand how smart phones evolve . What’s incremental to you might be a major upgrade to someone else who is upgrading from an iPhone 6 or 7.
 

Westside guy

macrumors 603
Oct 15, 2003
5,386
2,209
The soggy side of the Pacific NW
What’s incremental to you might be a major upgrade to someone else who is upgrading from an iPhone 6 or 7.
I have a 6S, and I see little more than incremental improvements between the phone I have and what was announced a week ago. But that’s not Apple’s fault, really - pretty much all smartphones became feature complete a number of years ago. They all already do everything the average person really wants them to do. All that’s left for these companies to do is try to up-sell people on prettier screens, better battery life, and the ability to project oneself as a talking poop emoji.
 

Yojimbo007

macrumors 6502a
Jun 13, 2012
583
332
If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
And how do you know that..?
iPhone is great product.....but if you are so unhappy why dont you move on to Android platform, plenty of choices there ..
Sight
 

Romeo_Nightfall

macrumors 6502a
Aug 8, 2018
533
586
Vienna
I have a 6S, and I see little more than incremental improvements between the phone I have and what was announced a week ago. But that’s not Apple’s fault, really - pretty much all smartphones became feature complete a number of years ago. They all already do everything the average person really wants them to do. All that’s left for these companies to do is try to up-sell people on prettier screens, better battery life, and the ability to project oneself as a talking poop emoji.
My phone is far from feature complete. Its a visionless brick. I have an iPhone 7.
The software is outdated and it could do way more.
Why didn't apple buy a network carrier and esteblishes a tight net of coverage worldwide?
Why scratches the thing still, more drop resistance.
Why not foldable, 1 week battery life

Its focus was on things that could easily be achieved - just bigger and more cameras - 8 years of ripp off - the 4s is still my favorite, just too slow, unfortunately
 

danny842003

macrumors 6502a
Jun 6, 2017
892
857
My phone is far from feature complete. Its a visionless brick. I have an iPhone 7.
The software is outdated and it could do way more.
Why didn't apple buy a network carrier and esteblishes a tight net of coverage worldwide?
Why scratches the thing still, more drop resistance.
Why not foldable, 1 week battery life

Its focus was on things that could easily be achieved - just bigger and more cameras - 8 years of ripp off - the 4s is still my favorite, just too slow, unfortunately
Could you calm down you’re not making sense.
You want lots to change but none of the changes since the 4s? You sound a bit hysterical
 

Eorlas

macrumors 6502a
Feb 10, 2010
585
681
first, this dark mode is dank. good job MR's.

second, a merger like this would absolutely never survive an anti-trust review. disney and apple are stupidly large. put them together? yeah no. also, a company that big and fragmented in purpose would collapse on its own size, and be an absolutely miserable place to work for. SVP of HR for the apple x disney company? hah, no amount of money makes that a feasible or desirable position.

third, MR is dainty about its rules so I can only call this guy pretentious, but what a jerk to a) take a dump on tim cook with this time honored "if steve were alive" nonsense and b) pretend like he has any idea what a dead guy would want to do almost 10 years after he passed.

unsurprisingly, he leaves the board and gets real mouthy.