So I just looked at this website - you can get an iphone at retail price, then have no contract, unlimited talk and text and 500 MB of data for a piddly $40/month. Or 2.5 GB data for $50/month. So why are we not all doing this and telling the major carriers to F off? I mean seriously - -Same great phone -No contract -Tiny bill The other thing they offer is a shrinking payment plan, where you can get an iPhone with 2.5 GB of data for $55/month, and every 6 months it drops $5 until it gets down to $40 a month. Presumably if you got it down that far you could continue getting that price if you bought a new phone later on since you have no contract? I honestly just looked at this out of spite for the large carriers and had no idea they even had iPhones. My sister uses Boost and has for some time and is happy with it, so why aren't more people doing this? It uses Sprint's network so if your coverage for Sprint is good...well, why not?