There are two tools I've found that will let you reboot into Windows straight out of Mac OS X, without having to change your startup disk or hold down the option button at boot: Flipside: http://projectappletree.org/applications/Flipside/Flipside.html Quickboot: http://buttered-cat.com/products/QuickBoot I'm running OS X 10.6.2 and Windows 7. Neither of these works for me :/ When I try to reboot into Win7 using Quickboot, my unibody Macbook Pro just does a regular reboot and I land right back in OS X. Flipside does not even list my Bootcamp partition after its initial scan. When I select the Bootcamp partition manually using Flipside's "manual mode", I get this message: "Unable to set that volume as a startup volume. See the log for more info." Anyone know what's up with all this? I did install Win7 *before* Apple announced official Bootcamp support for Windows 7. I don't know if that has anything to do with it, but there it is. Also, when booting into Windows, do any of you get that black screen with the blinking underscore in the top left corner that just blinks around for a good 20 seconds or so before actually commencing to boot Windows? I always wonder what the hell the point of that screen is other than to make me wait..