Long-ish story: I promised my kids that for Christmas they'd get new phones, of course they wanted a plus or the X series and of course I said no. Fast forward to black Friday weekend, and we were heading off to VZW as we have been with them for years, yet one of my daughters gets sick, so we turn the car around. We make the trip to VZW yesterday and start talking to the VZW rep in a corporate store (not one of those kiosks). First off the place is empty, Both the customers and employees. Seems unusual because the entire mall is jumping. I ask about promotions and incentives as a VZW customer looking to upgrade. He says there are none, what you see is what you pay (he literally said that). I told him, that even apple is offering a 100 dollars more on trade-ins when you get the XR, but he shrugs - clearly he didn't want to be talking to me, and he wanted to go back to his phone. We walk out and go to the ATT store in the mall. The differences are stark, many employees in the store, and I had put my name on a list to wait for my turn. I was expecting this sort of experience at VZW. ATT had a number of promotions, the one we took advantage was the BOGO, sadly, this was limited to the XR and XS. Looks like my kids will be getting an XR after all ¯\_(ツ)_/¯ They're elated of course and go to pick colors. My wife picks out an XS color she wants and I wasn't going to buy any because I have an X. They assured me, since I owned this outright, its unlocked and I'll be able to keep it. In the course of talking I start mulling things over and since I have two kids, one gets a free phone and I only have one wife (I'm working on that ). I was only buying one phone but in a weird twist of logic, it made more sense to trade in my X and get an XS because it wouldn't cost me anything and the trade in for the X will offer more credits then had I not done it. So in the end, I got an Xs, as did my wife, and the kids got the Xr models. I'm very disappointed by VZW's cavalier attitude and during the Christmas season not offering any promotions which doesn't make sense, but in this day and age, brand loyalty is a thing of the past when I can save a lot of money thanks to the Bogo promotion.