OK, this is strange - two films I've watched this week touch on this subject somewhat:
1. The Corporation - The very nature of corporations is that they are there to make money. Disney is a film company, but the Disney brand restricts them somewhat to making family-only entertainment. So, in order to make more money they have to have different brands such as Touchstone and Miramax so they can make the more risqué stuff - if i recall correctly the first Touchstone film was Splash - and rated 12 (PG-13 UK equiv.)...! 😱
2. An Evening with Kevin Smith - A most entertaining double-dvd, which stretches on for close to 4 hours... at one point Smith tells an amusing annecdote about how his local catholic church tried to have his film Dogma banned - they were protesting at his local theatre etc. etc. - but of course, had not seen the film. (The humor comes in when he infiltrates the group... 😀 )
Anyhoo, yes - Boycotting a multinational is a bad idea. Unless you're an entire nation... In europe... Or maybe Japan...
Just thought I'd share