Over a month ago I posted here, asking for feedback on this new product. There were many responses, but I ended up unsure if I wanted to try one. Last week I spotted it at an online retailer for $89 with free shipping, so I tried one. Here are my initial observations. And as a reference, I am running a new Santa Rosa\LED MacBook Pro, 2.2 GHz. - Encoding has presets only, [see their site for the specs, but they generally max out near the top of Apple's specs for a particular use]. - No manual setting of... Anything. - Encoding a non-encrypted VIDEO_TS folder from my hard drive is right at real time, 28fps to 29 fps. That is a big improvement over other applications. - To me, with no official way to test, the visual results are a tad, barely a tad, better than the results from HandBrake or VisualHub. But that could be wishfull thinking, since it was $89!! - It seems like it has a built in de-interlace filter, and automatically uses it as needed. I have no way to verify this, except visual observations of the results, but I think it is true. - The Apple TV format does not max out the video bitrate, and in fact, is below 3 MBps. Typically just below or just over 2700 Bps. - The audio bitrate, for all presets, is 128k. I 'really' wish it was 160k, at least for the Apple TV preset. - Again, presets only, no tweaking of anything. - Did I mention it was fast? - Average CPU usage by the app seems to be about 25% according to top, so I can do other work. Not enough to kick the fans into high gear!! Encoding a video while at work, just doing eMail and minor MS-Office work, I feel no slowness, thanks to the device doing much of the processor intensive work. - It does not quite get the cropping right. The aspect ratio IS correct, so this does not cause any viewing issue, other than seeing parts of the black bars in a QuickTime window. And I think if parts of the bars are in the video itself, it would make the file size a tad bigger. Summary: Presets Only. Not all are optimal, especially for a geek. Cropping not perfect. All could be rectified in future software updates. I will test a few more days, but due to the sheer speed of the thing, I will probably keep it. If anyone has a solution for any of my 'minor' gripes, pls. post!!