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reminds me a bit of the Avanti from '63:
Avanti.jpg
 
There’s a lot of hints of Marc Newson’s Ford car concept. Makes sense since he recently worked at Apple?
 

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my expectations of Apple car will be losely based around Marc Newson's Ford 021C Concept from 1999. He was also the designer behind the Apple Watch. The Apple Watch was heavily inspired by his Ikepod Watch (including watch strap). He is also partner with Ive in LoveFrom company.

The design presented here is not that far from Ford 021C -> It has the same proportion, door opening, seats.
Also, the body is smooth without too many curves. So we are talking about upgraded version of this design:

ford21x.jpg
 
Well we know one thing about Apple's car project, no one in China has been involved yet because none of it's designs have been leaked to the media.
 
I'd say that the company accomplished what they wanted - there is a lot of buzz around those renders. People miss the point; this kind of thing is not to show actual product.

I like the lit apple logon on all wheels. Lol.
 
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