I have seen several posts where people wonder if the brown box iPads are refurbished or not. Last week, Apple did not have any iPad 2 replacements in stock, so they had to order one for me. In a couple days, it came in, and it was in a brown box. However, the serial number indicates it was week 29 (July) of production. Isn't this too recent to have been a refurbished unit? I think it's somewhat safe to assume this is a brand new unit.