I like building PCs too, so I'll post my vision of the components. Once again, get your items at newegg.com and build it yourself. Its actually easy, all parts come with a manual step-by-step
CPU:You want any i5 Ivy Bridge. Ivy Bridge is a great improvment over Sandy Bridge in terms of Performance per Watt. i3 is not quad-core and i7 adds hyperthrading wich does nothing for games. And they are hell more expensive. I recomend getting the lowest clock, as I dont believe the clock improvment is worth the price the stores ask for.
Motherboard: H77 or Z77 chipset. The diference is that Z77 allows you to put more then 1 videocard. Wich brand? All boards are great quality, what matters is the software its bundled with. I like Asus software, wich allows you to control the speed of fans and cpu fan. I also prefer their overclocking software.
Memory: I sugest 8GB DDR3 1600mhz. This is 64-bit world, so make it more than 4GB!
videocard:I have owned nvidia and ATI, and in my opinion, nvidia cards run more silently then AMD. The GTX 600 is more powerfull, but the GTX500 series is close and 4 times cheaper. I would recomend gtx 550 or gtx560.
Any 64GB SSD is enough for boot, but the prices are down you may want to get a 120GB. Usually OCZ is the main SSD brand.
Do get a Blu-ray burner man....and then forget about optical drive forever.
Regarding fans, I believe you want them silent. My favorite brand is coolink.
Also, regarding PSU, get a Cooler Master Silent Pro. They have diferent sub-categories, but any one will serve you fine. These PSU are silent and will run for 20 years.
Regarding case, Im a fan of the design of Bitfenix cases. but any brand is fine, as long as you like it.