Advertisers continue in their obnoxious arms race... is there any wonder why people hate advertizing?
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Burger King TV Ad Highlights Voice Recognition Challenge For Smart Speakers
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My first experience with something vaguely like this, was on the Mac. Every now and then the screen would wake from sleep and I'd hear some noise coming from the headphones.. It was only when I had the headphones unplugged I realised the Mac was responding to the TV.
TV: We don't have the time!
Mac: The time is 4:15...
I kinda feel left out when the devices in my house are chatting and excluding me from the conversation.. Now excuse me as I turn off the voice activation before I watch *anything* on TV!
TV: We don't have the time!
Mac: The time is 4:15...
I kinda feel left out when the devices in my house are chatting and excluding me from the conversation.. Now excuse me as I turn off the voice activation before I watch *anything* on TV!
I like to do this sometimes with a coworker's phone. They get really irritated that they can't get Siri to activate on my iPhone in return. I love it, and I brag about how much better Siri is. Little do they know that even if they could get Siri to work, she's too dumb to do anything super useful or damaging. So I guess the joke is on me, lol. Here's to hoping for good news at WWDC!
For the same reason we have robotic vacuums, smartphones, fingerprint sensors, voice control remotes and a million other things before they are absolutely foolproof.
Quite often, nobody can think of all the ways to break something until they actually happen. Then you fix it. Or ignore it, if the benefit outweighs the cost/risk.
Such is life. Technology will progress where necessary and when affordable.
My favorite anecdote about this story was how the Whopper entry in Wikipedia was taken over by trolls who changed the content (for instance, claiming that the Whopper was topped with cyanide).
http://www.spin.com/2017/04/people-...edia-page-over-this-dystopian-burger-king-ad/
http://www.spin.com/2017/04/people-...edia-page-over-this-dystopian-burger-king-ad/
And this is how the balance of power works to keep places like BK from pulling this trick again.
Sorry I may not have been clear enough. I don't understand why anyone would release a voice command hub for the home without first having the technology to distinguish voices from each other. It feels like a "hey we need to go into this market (for some reason) and we'll work out the crucial control features after we have millions deployed...even though the technology relies on on a microphone array that we didn't build in because the hardware wasn't in commercial use yet".
On that note, if anyone wants to pick up Vesper stock I'd say go for it sooner rather than later
I was wondering about this ad yesterday. It didn't make any sense to me. It never occurred to me that they were trying to hijack devices. That is completely inappropriate and wrong. I can't imagine why they thought this was a good idea. It makes me want to go there even less, not more.
You can't think of every possible combination of actions that a device will be exposed to. I have designed machines that would implicitly warn an operator that what they just told the machine to do may damage it, based upon parameters that they entered. And when it broke a vital component and the machine was down, and you asked them if the message appeared and why they initiated the action anyway the answer was a form of "I wanted to see if that would really happen". I've reached the conclusion that telling someone NOT to do a bizarre string of events is more dangerous than not telling them and hoping that they never figure it out.
But someone always does.
This was never meant to actually work long. It has on the other hand had CRAZY insane play on every single media outlet in the western world if not broader. Crazy successful idea.
This confuses me. Since when can Siri be trained to recognize a particular user's voice? Did Apple add this and I somehow managed to miss it?
The sentence is rather awkward - am I misreading it?
Sean
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Agreed. It already bugs me when my various devices are inadvertently triggered, and Google Home is the worst of the bunch in this regard.
By doing this, Burger King is intentionally bugging me, and I honestly can't fathom why I would reward them for this by making purchases there. I'm absolutely astonished that anyone at Burger King both found this funny and agreed to pay to irritate their customers.
Very ill-considered campaign.
They meant that you can train the "Hey Siri" wakeup phrase to supposedly only respond to your voice. Since iOS 9.
You can do the same with "Okay Google Now" on an Android phone.
But apparently Google Home (a non-personal device meant to be used by anyone living in your house) does not have this option. Yet, anyway. To be useful in a group setting, it'll have to individually recognize more than just one person.
Burger King is nothing but fast food. However, when you go in there, it is neither fast nor food.
I will never eat at Burger King again. This is unacceptable. I don't care if I don't have an Android phone (used to) now. Hijacking devices is not okay.
No, I'm sure it wouldn't. But, perhaps if it heard something about anorexic Mac.
"Pretty creative". It's been done several times before, and it's always just as annoying. I put every company using it on a 1-year total ban each time they do it. So Burger King lost all my purchases for the 2017 and then some. Creative indeed. Advertisers rarely realize their main point isn't to piss off their customers.
