This afternoon I finally ordered my iMac (3.06) from the Apple Business Store (UK). Because I had a question I rang them and was told if you order it on the phone, rather than online, there is a extra discount: 3% in the iMac, 10% on Apple software and 5% on MacPro. I didn't ask what the others were. If anyone is buying through the business store, do it on the phone. 3% may not be much but it worked out at c£36 less. Seemed strange that the discount was if you rang, rather than if you did the work online.