http://www.businessweek.com/articles/2012-10-03/mapping-a-path-out-of-steve-jobs-shadow#p3Apple has also deliberated over moving away from Intel chips in the Macintosh, say two people familiar with these discussions. Such a shift would be difficult and isnt imminent, though it would allow Apple to further distinguish its laptops and desktops from competitors that run Intels (INTC) chips and Microsofts Windows software.
Cooks challenges will multiply. Hell have to keep Apple focused as its product lines inexorably expand. Jobs liked to say no to new product initiatives, and its not yet clear whether Cook possesses the same skilled editors pen. Cook will also have to placate employees whove benefited from the stocks helium-boosted price and could feel tempted to leave. Many rank-and-file employees say theyre watching closely to see whether Cook has a more generous approach to compensation than Jobs, who felt the glory of working at Apple should factor into their pay.