Businessweek: "Apple has deliberated over moving away from Intel chips"

gto55

macrumors 6502a
Original poster
Mar 14, 2010
650
0
Tel Aviv
Apple has also deliberated over moving away from Intel chips in the Macintosh, say two people familiar with these discussions. Such a shift would be difficult and isn’t imminent, though it would allow Apple to further distinguish its laptops and desktops from competitors that run Intel’s (INTC) chips and Microsoft’s Windows software.

Cook’s challenges will multiply. He’ll have to keep Apple focused as its product lines inexorably expand. Jobs liked to say “no” to new product initiatives, and it’s not yet clear whether Cook possesses the same skilled editor’s pen. Cook will also have to placate employees who’ve benefited from the stock’s helium-boosted price and could feel tempted to leave. Many rank-and-file employees say they’re watching closely to see whether Cook has a more generous approach to compensation than Jobs, who felt the glory of working at Apple should factor into their pay.
http://www.businessweek.com/articles/2012-10-03/mapping-a-path-out-of-steve-jobs-shadow#p3
 

HurryKayne

macrumors 6502a
Jun 9, 2010
982
13
Apple has saved herself with Intel and would kill herself without no matter what Cook..counts.
 

fisha

macrumors regular
Mar 10, 2006
165
11
Could they simply mean a move to AMD chips? or a whole different architecture?

I've also wondered what it would be like if you massively scaled up the A# line of chips that powers the iPhone/iPad line up.
 

Mike Valmike

macrumors 6502a
Feb 27, 2012
551
0
Chandler, Arizona
Guys, this is Businessweek, a clickwhore e-rag not worth the pixels it's printed on. They print rampant, blatant, attention-riling speculation all the time and it never amounts to squat. Disregard and go about your day in contentment.
 

macmastersam

macrumors 6502a
Sep 14, 2011
515
0
Essex, england
I call BS on this story. It would be very expensive for apple to design a new architecture chip and even then they could be even worse than AMDs offerings! Apple can't go on thinking that they own every tech market out there. It just isn't possible, as there are so many things to focus on in business that you don't pay much attention to any of them as you have to work on all the other aspects that have to be worked on. This is why we have intel/AMD for our processor, nvidia/ATI for graphics and google or most third party software. Had this all Been made by one big company there wouldn't be near as decent quality as we get today!
 

plucky duck

macrumors 6502a
Jan 5, 2012
577
107
Bringing the technology in house is very aggressive and risky business, but it'll pay off big if they can pull it off. Major productivity softwares will have to be willing to jump aboard and sail with it, and that's no small feat. What incentives are there from the software developers standpoint since the audience for the newly created market will be so far and few between?

The move from PowerPC to Intel made a lot of sense since it made Apple become more efficient, and taking advantage of existing technologies and riding on others R&D to get themselves further. The switch to Intel opened doors that they couldn't open prior. But stepping away from Intel to their own architecture may be counter productive. In the long run it may pay off, but it's definitely risky business.
 

Bargle

macrumors regular
Aug 25, 2012
132
12
They have 100,000,000,000 in cash. In CASH. I think if they want to start making their own chips, they certainly can pay for the best talent...
 

throAU

macrumors 603
Feb 13, 2012
6,224
3,589
Perth, Western Australia
Same unless they go back to RISC/PowerPC.
No, i'll move away regardless - probably back to Linux or FreeBSD.

There is nothing wrong with x86. Yes it is an ugly hack of an architecture, but it is fast. And virtually no one programs in assembly language any more anyway, so you shouldn't care what the cpu is like internally.

PowerPC has nothing power competitive.

Intel has the best fabs in the world, and can supply on time and in volume.


Plus, currently i can run any mainstream operating system on my box, at native speed.

Move back to PowerPC? I lose VMware. I lose bootcamp. I'm stuck with Mac OS X (or Linux PPC which is pretty useless in terms of application support) - which, as much as I love the OS, does not serve all of my needs. I use my machine for work.
 

HurryKayne

macrumors 6502a
Jun 9, 2010
982
13
I'm starting to think Lynux will have soon its chance,look at Steam,
not only they're developing for Lynux but also started to sell apps instead of just games.
Windows 8?We'll see,if decide to be the next Apple ..no.
Otherwise if harvests ,what Apple is stupidly dismissing,the desktops..well it will make the new bang,games,apps,tablets,phones.
Let see..while Cook ruins all with the Forstall advices... .:mad:
 

Solomani

macrumors 68040
Sep 25, 2012
3,890
7,399
Alberto, Canado
I could speculate that Apple is actually considering sub-licensing specific Intel CPU architectures, where Intel would allow Apple to design its own unique chips meants for Apple devices only. Analogous to how Apple now licenses ARM architecture but is able to design its own system on chips (SoC) meant to be used for Apple's own hardware (e.g. A6)

They certainly have more than enough money to do this. Just a matter of convincing Intel to go along.
 

HurryKayne

macrumors 6502a
Jun 9, 2010
982
13
Without any real drag and drop between appz-real multitasking and rename extension capability with a visible real filesystem..no Ipad,iphone,i.device could ever substitute a real computer in the creation of contents.
 

Lancer

macrumors 68020
Jul 22, 2002
2,129
93
Australia
Wait but wasn't this half the problem before with the whole PC v Mac CPU debate?

At least Intel seams to have a handle on releasing new CPUs regularly, compared to IBM?

Plus wouldn't this screw up the whole software issue again with some users yet to switch to Intel from PPC?

I don't like this one bit!
 

HurryKayne

macrumors 6502a
Jun 9, 2010
982
13
Infact if they will do it will be after having losed all their Pro base cutting desktops to become a toy factory.
 

ihuman:D

macrumors 6502a
Jul 11, 2012
925
0
Ireland
No, i'll move away regardless - probably back to Linux or FreeBSD.

There is nothing wrong with x86. Yes it is an ugly hack of an architecture, but it is fast. And virtually no one programs in assembly language any more anyway, so you shouldn't care what the cpu is like internally.

PowerPC has nothing power competitive.

Intel has the best fabs in the world, and can supply on time and in volume.


Plus, currently i can run any mainstream operating system on my box, at native speed.

Move back to PowerPC? I lose VMware. I lose bootcamp. I'm stuck with Mac OS X (or Linux PPC which is pretty useless in terms of application support) - which, as much as I love the OS, does not serve all of my needs. I use my machine for work.
It's only my opinion... :eek:

EDIT: And anyway Apple have way more money now than back then and they designed their own ARM chip for the iDevices.
 
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fig

macrumors 6502a
Jun 13, 2012
916
70
Austin, TX
Could they simply mean a move to AMD chips? or a whole different architecture?

I've also wondered what it would be like if you massively scaled up the A# line of chips that powers the iPhone/iPad line up.
I interpreted it as a move away from chips made specifically by intel, not that architecture. Something like that would be HUGE for AMD as they're starting to slip into obscurity.
 

thejadedmonkey

macrumors G3
May 28, 2005
8,123
1,001
Pennsylvania
I don't see why the non-pro machines would need an Intel chip, or even an x86 compatible chip for that matter. As long as the app store is "good enough", the only sticking factor would be Microsoft Word and the Adobe suite.
 

snberk103

macrumors 603
Oct 22, 2007
5,503
87
An Island in the Salish Sea
Oh my goodness, just a big fuss over nothing. "Apple has deliberated..." about moving away from Intel chips probably just means someone at a Board meeting said they'd heard Apple was finally going to release the fabled G6 PowerMac - to which someone suggested that maybe Apple should think about releasing a G9.75 chip for the Harry Potter fans ....

And after everyone wiped the tears from their eyes... they moved on to discussing Intel's roadmap for the next 10 years.

Seriously.... if I was a major shareholder in Apple, I'd actually want them to deliberate whether Intel chips still were the best choice. Especially if the conclusion was, repeatedly, that they were. These decisions need to be reviewed regularly. Otherwise you got locked into a "because we always did it that way" mentally. And it keeps your suppliers sharp if they know you aren't permanently locked into their solutions. "Deliberate" simply means they reviewed the pros and cons. It absolutely does not mean that they are necessarily taking any action.
 

mojothemonkey

macrumors regular
Oct 23, 2005
145
0
Doing this removes the ability to bootcamp or use parallels to run Windows. Doing away with bootcamp = losing a huge % of their customer base. I'm waiting on the next iMac, but I would immediately dismiss it if I learned bootcamping wasnt an option.
 

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