Originally posted by Abstract
Wow, great pic!!! 😱 (but where is it?)
I think this new service is a good thing. What's bad about having another option? You always think, "Is this good for Apple", and the answer is probably "No", especially if it's released before a PC version is released. However, this is generally a good thing, since it gives people options, and it could lower sales prices. Hopefully it can be available for the Mac as well.
Personally, I really don't care about buying music from iTMS or Buy.com. The only thing that gives me interest is Apple's investment in the whole operation.
It frustrates me to see that Apple initiates not just a product, but a whole market sector and way of selling, and drops the ball half way through.
Buy.com's service is not going to be as good as Apple's...And I think that Apple probably has strong name recognition than Buy.com. But Buy.com is going to be first and they are going to advertise like crazy. In the last several weeks, I have seen an iTMS ad maybe twice. That's not going to be true with Buy.com.
And now we don't even have a PC version in time! Now Apple's service is going to become a niche service as it always does because right at the critical moment, Apple fails.
Whereas Buy.com hasn't secured ALL FIVE major labels, I'm sure it's got at least one or two. It is going to start next week and it is going to advertise like hell.
Apple always thinks that it is so far above the competition that its product speaks for itself. But it doesn't. If a company does not speak for its product, no one will hear about it. Apple has to launch a counter-ad campaign that appears everywhere. Buy.com ads will be seen on every network. Buy.com is going to introduce the concept of purchasing music in this manner to most consumers, and Apple will seem like the one who copied the idea. Apple needs to launch a tremendous ad campaign, but I know it won't. Apple needs to release a Windows version, but I bet that will be too late.
Steve Jobs' arrogance and self-confidence have gotten Apple a lot. But in the critical moment, he has been too arrogant, too self-confident, and too unheeding of his opponents. And that has cost Apple billions.