The back to school sale is going to be back this year. I loved it when you got a new iPod with purchase of new mac. I'd like the iPod over the gift card. I have received 4 free iPods in the past through this deal Apple offered and its a real help to resell after making a big purchase. I have heard of decent success selling gift cards though. You get about 95% of there value on eBay. However, an iPod would be better use for a student than a gift card. Much software is already offered by schools. Maybe if we had the option to choose what we wanted. What are your thoughts? What would you like to see Apple do?