I just used the chat feature on the Apple store to talk with "Devon" about the iPhone release on the Online store... make of it what you will. i know the service activation is done in iTunes, just wanted to see if i could get any other info... too bad you can use it untill its activated... ------ You are chatting with Devon, an Apple Expert Hi, my name is Devon. Welcome to Apple! You: hi You: i have a question about the iPhone and the online store Devon: How may I help you today? Devon: I'll be happy to answer your questions. You: will it be avalibel on the online store for order on the 29th? Devon: Yes. You: great You: and also will you order service at the same time or will it be done another way Devon: Service is only available through AT&T. You: ok great You: will i be able to use the iPhone before i activate it with At&t? You: like the ipod functions and such? Devon: You have to have service for the iPhone to work. You: ok thanks Devon: You're welcome.