On older plans you pay the same whether or not you get a subsidized phone. So why pay the full price and still pay the same monthly fee, if you can lay way less and still pay the same monthly fee.
^^THIS^^
SO much misinformation here!!!
As a grandfathered unlimited data customer at ATT I will not see my bill go up a single penny by taking advantage of the subsidy. I simply need sign another 2 year contract.