I recently reserved an iPhone 6 Plus (full retail price) online to collect from my Apple Store. I was pleasantly surprised that they offered me the recycle option for my iPhone 5s ,which reduced the cost of the iPhone 6 Plus However I decided to take up their offer of set up instore. At the set up desk I'm stood there keying in my icloud credentials to download my latest back up ,and as I'm waiting I'm being nosey and watching others setting up their Macs and iPads ,and listening into the conversations The Apple guy who was overseeing all the setting up tapped me on the shoulder and said once your back up has completed I need you to erase it under the Reset Setting. On asking "Why" he said I've noticed two small scratches on the antenna band and I'm swapping it out for you. When I looked I could see them if I looked really close and may have missed them until later ,and then may have had an issue trying to replace it , if at all, as I'm using the official leather case. Just my take on stuff but I appreciate it's also acceptable for a person to want a pristine handset for such an expensive item. So this is why I continue to buy into Apple Products.