I have a 7+ and a LG V20. I was doing some camera comparisons and noticed when taking pics of the same thing, the iPhone was making whites, yellowish. I was curious if this was just the diff between the two cams or a bad camera. I went to the Apple store and compared my 7+ to the display and I'm almost positive it wasn't doing it. Was hard to tell with the colors in the store. I said WTH, made genius appt for my 5 day old 7+. Explained issue, they replaced it. New one looks exactly the same. At this point I cannot tell if that's just iPhone norm. I left with new phone. Today at work I grabbed an ip7 and compared to my 7+ and it's the same. Someone tell me if this is normal. --- Post Merged, Oct 26, 2016 --- Two of these are iPhone 7s, one 6s. Full bright.