My friend will be camping out at one of the Apple store locations in NYC. He is preparing a 2-3 sentence statement in case someone from the news is there and asks for his comments. Something along the lines of: Apple is always ahead of the game. The attention to detail is phenomenal and they really keep the user in mind when designing these products. I think thats what people love respect about the company. How would you sum up your thoughts in a few sentences?