I agree with this: Macs don't have self-installing, self-propgating viruses. What I don't like is how the Mac marketing department uses that in its commercials. To the average user, the following statement is confusing: "Macs don't have problems with viruses." Why? Because unless you're savvy to the virus vs malware vs trojan distinction that statement is misleading. The average user will interpret that claim as: "Oh ok, so I can DL and install anything and not worry about it."No one claims that Macs aren't susceptible to malware, which includes viruses, trojans and worms. The claim, which is factual, is that there is NO VIRUS that runs on Mac OS X.
So, I'm not claiming that Mac has ever lied about viruses, but only that the way they present the issue is very misleading.
EDIT: It reminds me of the 5 hour energy commercials. They claim that if you take their product you won't experience any crash. Then at the bottom in fine print they write: "By no crash, we mean no sugar crash" implying that you'll still get a caffeine crash.
The mac strategy is similar. They claim they don't have viruses, but what they really means is: "By viruses, we mean self propagating, self installing malware, but we still have trojans, etc."