Occasionally Apple does something that makes us question whether to look elsewhere for a laptop. However, every now and then when I look there don't seem to be any competitors. No-one else seems to build a laptop with the same goals as apple. They all seem to be built on a make it as cheap as possible basis. Even so called high end options forgo a good screen or track-pad or size etc. No-one else seems to follow the make it awesome and hope they buy it philosophy. The only alternative seems to be the HP envy, but even that is a kind of make do alternative to a Macbook Pro. Is anyone going to really bring competition to apple on its own turf and make something that is a true alternative to the Macbook Pro?