Ok, I should correct what I said.
Tim Cook and Apple does not publicly say they want you to get rid of last years Apple product and buy this years model.
Of course, they would never say it that direct in open public.
Also of course, that is exactly what they want you to do as that is how they they make more money and the only reason they are working at Apple. To make money for themselves.
Yes, you are correct, us outside Apple don't know what their plan is regards new models.
One thing is for sure, the competition are not going to just sit around for 2 or 3 years doing nothing whilst Apple sits on a 2 or 3 year watch lifecycle.
Apple's watch could be incredibly out of date and an utter joke after 2 or 3 years against other top electronics companies.
Likewise, Apple's 1st watch only being an iPhone accessory is going to leave the gates wide open for a year, or more for other brands to come forward with watches that will cater for the larger market that don't own iPhones.
Apple know this, they're not dumb. I don't expect they want their watch to be that old 3 year out of date iPhone accessory.
Hence why I don't feel that's a realistic scenario.
Likewise, they want MORE money from you. The waves that want the Watch will come and go quite quick I'd imagine. There will be an initial OMG must have it wave, but I'd guess, and it's just a guess this wave will die a LOT faster than one for the iPhone or the iPad, simply as it IS just an iPhone accessory, and you still have to convince people it's worth messing with, when they need to have their iPhone on them anyway for the watch to do much.
I'd imagine even Apple don't know if this is going to be an utter dead duck after the initial excitement wears off, and why they are busting themselves and throwing money at getting it out there to be seen and models being paid to wear it for photo's.
I'd be very surprised of any upgrade plan for low end models. Hey they are cheaper than an iPhone or iPad, so why would there be.
Other than perhaps, as was said Apple may give you $100 for it after a year towards your $400 new one. If it was a year. They make money from another sale of course.
I agree, they could put together a special plan/deal if they do intend to ask silly money for one in a thin gold case. That would be a way to hold onto the people 'THAT MATTER' They don't care about you or my with our $350 model, but they REALLY care to make sure the person with the gold one, keeps being seen with it on, as that can drive sales and keep the popularity going.
So yes, I can indeed see the rational behind a Gold one for a high price and a special trade in deal.
I don't like the idea of upgrade the chip, as that means the design won't improve, the screen won't improve etc.
Sure. Keep the straps. I can easy see them keeping the strap mounts the same, it would be crazy to change those, so the mounts and straps will stay.
I could see the outer shell staying the same for a while, but would you bother swapping a screen over and the rest of it?
My easy way would be to go to the Apple store, or some special place for GOLD customers!!! You unclip your old watch from the straps, hand them the old one. They relieve you of some cash, and give you the new model to clip back onto your strap.
That sounds totally realistic.
Of course, all the above could be wrong! 😀
Just trying to think level headed and how it could rationally work.