I am tired of being asked for a driver's license to use a credit card, and it's a big issue. A credit card is a bearer account, valid upon presentation of a signed card. By becoming a merchant and displaying an acceptance logo for a card company, the merchant agrees to certain regulations, including a requirement to not demand any customer identification as a condition of sale upon presentation of a signed card. In addition to valuing the privacy of my personal information in public, I often do not carry any photo identification or anything else that could be a serious loss after an accident.
I am also concerned that the driver's license is being used as a substitute for a signature verification. As I am now a victim of identity fraud myself, I do note that the most-recent successful security breach only occurred because the criminal was able to use a driver's license instead of a bank identification card or a signature. If the signatures do not match, the transaction should be stopped and no further information should be given to the person on the other side of the counter. A driver's license should never be used for anything except purposes of driving a motor vehicle.
A merchant is not responsible for tracking stolen cards. Once the card reader displays the Approved signal and a receipt is created, the only thing that needs to be collected is the signature on the card. The heuristics running on the computers at the credit card companies will find and stop any card fraud faster than anybody hassling a customer for a photo ID, and the faster the thief uses the card, the faster the computers will detect the problem and flag down the cardholder.
While a merchant can refuse to sell to a customer who understands what is written in the credit card regulations, and so refuses to hand over a driver's license, the credit card company can penalize a merchant that is in violation, and customers who don't like how they were treated can choose not to come back.
I did file a complaint with my card company again this week, as I do for every merchant that has decided the merchant agreements don't apply to them. I have also begun to pursue remedial education for some merchants that I catch not verifying the signatures.