| ...you get iTunes mixed in with the results... | ...Hopefully Siri will allow app-specific searches in the near future... |
Odd... If I specify 'Netflix' in a voice search, all I get is Netflix. Could be that some results are available on Netflix
and iTunes, but there aren't any that are
only on iTunes. Selecting the Netflix version launches Netflix into the selected search result, so it's really not much different than if you were searching within Netflix.
If by 'app-specific searches' you mean saying 'search Netflix for [whatever]' and have the Netflix app launch and perform the search -- I'd be surprised. Currently, when you specify Netflix in a voice search, the results are Netflix-specific. When you select a result, the media summary screen shows buttons for all available viewing sources, including iTunes. If that same search launched Netflix and did the search, Apple would be preventing a potential revenue generating iTunes button press. Using '
Sherlock' as an example, seasons 1-3 are on both iTunes & Netflix but the new 1-episode season 4 is only on iTunes. If you select season 4, the ATV displays a prompt letting you know that episode is for-purchase only and you must acknowledge that before proceeding. Personally, for Hulu -- I find searching for and selecting media using ATV4 search a lot easier than searching in Hulu.
What seems more likely as a future function is voice input in a text field -- then instead of tapping out words in the Netflix-app search screen, you could speak them.