Updated to iOS4 today. 1. I have iTunes and an iPhone. 2. I have 6 gigs of music, 1.5 gigs of apps, 3 gigs of podcasts/videos. 3. I have Windows XP. 4. When I sync my iPhone with iTunes for new music/books/podcasts. 5. It WILL BACK UP MY PHONE EVERY SINGLE ****** TIME. 7. Backing up WILL TAKE A LONG LONG LONG....................LOOONG TIME. Is this 'just' a windows xp problem? Or is this something encounted on other operating systems? I would use my MAC to update my phone and sync with iTunes but it would require losing everything and starting from scratch. I honestly have no idea why the world is so welcoming to Apple and it's stranglehold of the Smartphone market. 7. Finally (Currently) the only way to get around the problem that I've found is, to allow it to backup say ~10%, (Which takes a rapid 25 minutes). Then proceed to cancel the backup at which point it will proceed to begin syncing. Sigh... iTunes KILLED my inner child.