With the new updates on the Apple TV can you buy movies directly from your ATV? I would think this would be essential considering they are selling the ATV saying that "you wont need a computer". I would like to have the feature if I rent a movie and really like it and want to buy it, or if I'm just sitting on my couch and decided that I want to watch a movie as many times as I want and instead of renting it I would rather own it. I know you can buy TV shows, so can you buy movies? Sorry if this is already known I'm new to the board and don''t have a apple TV.