It's for my college "homework" It's a huge thing and I decided putting Apple on it... So I have a few questions, if you can help me I'd be grateful *When and Why Apple almost went bankrupt??? *What were the changes needed in order to make it stand up again, turn the table and become the company it is today? And, most important: *What was it's old Position that didn't work and what's the new Postion of the company? I have to talk about "Positions" , the term created by Al Ries e Jack Trout. Of course I will put Microsoft in the mid of this mess and I think it will be great If you have any sources where I can look for info, please tell me! Thnks!