So with the iCloud announcement yesterday, I'm re-thinking how me and my family has been using iTunes. My wife and I both have iPhone 4's, both have iPads, and both have iPods. One our our girls has an iPod as well. We have all been using one iTunes account for purchasing movies, books, music, apps, etc. With the iCloud, I really don't want to see Sponge Bob apps, etc.. always show up as available to be pushed to my phone or other devices. So my question is, is there a way to create a new iTunes account name and import purchases (music, apps, movies) that have been made under my original iTunes account name? I would need to parcel out these purchases from one iTunes account to at least 3 new iTunes account names. Does anybody have any experience doing this? I'd hate to have to re-purchase everything in the new iTunes account profiles. Thanks.