TV goes further than that by offering to "learn" a remote the other way.
I agree. The remote learning feature on the Apple TV is sometimes that I would like to see other AV manufacturers adopt.IMO, this is a particularly GREAT feature that all other AV equip should "copy."
That choice gives me a unique button for the core feature set and buttons not even on the modern TV remote (which grants maximum remote functionality)
I wish Apple would decide to recognize the rest of the buttons of a traditional remote- even the number buttons. Having more buttons for discrete (traditional TV) functions could be useful to programmers like the streaming service providers and entities like Channels (app) as both still have traditional channels and sometimes numbered channels (but no way to punch in the numbers to jump to a specific channels (it's always scroll)).
With the (IMO TERRIFIC) Channels app, I am able to reorganize channels into a list order of my choosing (so I bunch up my favorites all right together) but sometimes I want to jump down to the channels toward the bottom of the list and that requires a scroll. I'd love to be able to just punch in the channel numbers.
Nevertheless, I do like those more discrete function buttons (not visible on the stock TV remote).