It showed up on mine but didn't work. It showed nothing except the titles at the top with a spinning circle.
Then I checked the settings to do an update and funny thing it didn't have the new OS installed. I thought the TV App needed tvOS4. Anyways, after updating, the TV App started working properly. But I don't have a big beautiful background photo like their website shows. It's a big blur of something. Maybe after watching some streaming services it will eventually learn and build this home page.