After many conversations and much confusion, here is what I have figured out. I am an old Alltel customer that was brought to VZ in the merger. My monthly family plan is from alltel, so it is $20 cheaper per month. Anyway, the manager at the VZ store said that I could order an iPhone from him today since I'm due for an in-store only upgrade. Turns out that I must wait for Feb. 10. However, online I CAN get the $200 price. But if I do that, my bill goes up $20 monthly to keep texting and $30 more to keep data. That's a $50 increase each month! I'm pretty furious about this. Has anyone else experienced this or something similar?