I think the funniest thing about today is that out of all the companies that may be threatened by apple, hallmark may have gotten the worst. Im not saying they are soon to be gone but they had a stranglehold on this whole greeting cards thing and along comes apple. Apple?! Im planning on finding a good card from hallmark and just typing that into a card from apple. Add a personalized photo and I don't even have to send it. P.S. I don't care if thats wrong because $5 bucks for a card is wrong. And that didn't even include sending the damn thing.