And if it was included in the buyers guide these posts would be a nice new addition to MacRumors. They are just thrown onto page two, of which it doesn't really belong. That is were I have a problem with this. Now, lets say in a month I want to find a new pack. What do I do with this? It wasn't posted where I expected it to be. It doesn't compare to other similar product, and it has no easily referenced text, beyond the name of the pack, to search for it later.
If MacRumors wants to start doing product reviews I totally support it, as I think it adds value to the site. I would even go so far as to say that these ad-icles are still useful for making a purchase, but they have to do more than make a youtube video.
Here are my suggestions MR:
1. Make a new section called Product Reviews, or add a subsection to the buyers guide.
2. Include a transcript of the video to make it easier to search.
3. Don't give away or return the product, but rather keep it and use it to regularly update the review. For example, if a new MacBook comes out, update the review of this pack to let people know how the new device fits in it. While it would be nice to have you update every review for every new product released, at least do so for Apple branded products.
4. Don't post a review and then leave it to die, but keep adding to it. Compare it to other similar products that are newer, or to newer models by the same company.
5. Do some actual investigative reviewing. Don't tell us it *seems* water resistant. Put a water detector in each pocket (
http://www.mn-net.com/tabid/10460/default.aspx) and spray it with a hose, or submerge it in the sink to see how it stands up to various levels of abuse.
6. Be forthright and honest about how you heard of and acquired the product. Did they send it to you to review? Tell us. Did Amazon simply recommend it to you? Do you know someone who bought it?
7. If companies really want you to review their product ask them to send you a coupon to buy one from a retailer. That way the you can verify that the model you tested is exactly the same as the one your readers would purchase.
8. Clearly mark the copy that the company sends as well as your review. There should always be copy, even if it is simply the marketing written on the box, or tag.
9. Set a standard time scale for re-reviews. That way we know if your advice is based on first impressions, or actual use.
10. If you're going to team up with Amazon as a way to make additional revenue, I encourage you to take advantage of the verified purchase tag they include with their reviews. Let MacRumors users tag their review on Amazon with something like "MacRumors Reviewed", and then update the review on MacRumors with "verified reader feedback".