I am usually not one to worry about a scratch or two on a device. In my mind a scratched device is a well used device, but I always try to protect my device one way or another to prevent major damage. Browsing Digg one day I found the iPhone recession case (a cardboard iPhone case made as a joke of sorts) by Case-Mate and went to their site to order one. While I was there I saw the Clear Armor and thought about ordering it, but it seemed a bit too expensive just to protect against scratches. I eventually ordered the Clear Armor from Case-Mate after watching many of the videos on http://www.youtube.com/ about Case-Mate's Clear Armor and Zagg's invisibleSHIELD. To my knowledge, both of these products are made of the exact same material. The cuts may be different (and included accessories are), but the material itself looks the same and is described the same way. Case-Mate's Clear Armor is $44.95 with free shipping and Zagg's invisibleSHIELD is $54.95 with free shipping. The extras included with Zagg's package weren't worth the extra $10 to me so I ordered from Case-Mate. Case-Mate shipped my Clear Armor via USPS and it arrived about 3 days later. Packaging: The Clear Armor comes in a plastic tube capped on both ends. It contains the armor sheets, small plastic "squilgee", bottle of solution, and a small lint free cloth. It is adequate packaging except for one small problem: The armor sheets are rolled up and might be very hard to apply straight out of the package. I solved this by flattening the sheets out and stacking old magazines on them for a few days. Installation: The first thing people ask me is: "Is it hard to apply?" The answer is no. The Clear Armor is very easy to apply. The procedure goes as follows: http://www.youtube.com/watch?v=T-OPeEWAwQ4 Note: The video is for the invisibleSHIELD, but my experience installing the Clear Armor is exactly the same. Final thoughts: The installation is easy. The cost is low. It improves the durability of the computer and makes it easier to hold onto. I love my Clear Armor and will be getting more of it when I upgrade to new computers in the future.