I did it because out of the box I set it up as new and loaded a bunch of tools for stress testing the machine. This was because I was one of the people who was burned by Apple and their thermal paste problems during the purchase of my last MacBook. Once I finished the stress testing it was just easier to wipe, reinstall, and then migrate my data over.
One more point of contention, though. Macs don't contain bloatware in the general sense, new Macs absolutely have pages, numbers, and keynote installed on them. I do not use them, nor want them. Yes it is easy to delete those programs after running through the setup assistant, but when I wipe and reinstall they are also not reinstalled as the OS installation package from the server does not contain them. In short, there are legitimate reasons someone could want to do it. Also the fact is that even if it is just a silly preference that makes no difference there should be an installation medium available at time of purchase to allow it to happen. Back when Macs used to contain installation media the disk was in the box (later the USB drive), now that it is downloaded from Apple's servers it would be wise of them to make sure it is uploaded to said servers before they start shipping people new computers.