CBS Outdoor to Allow iPhone Users to Interact With Digital Advertising Signs

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 5, 2009.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Campaign reports (via Engadget) that CBS Outdoor, the outdoor advertising arm of CBS, is launching a new advertising platform that will allow iPhone users to interact with and manipulate digital advertising signage. The platform will be launched on LCD advertising screens such as those commonly seen in malls and other shopping centers.
    Users will be able to connect to the digital signage via Wi-Fi or 3G and then interact with the displayed images.

    Article Link: CBS Outdoor to Allow iPhone Users to Interact With Digital Advertising Signs
  2. theheadguy macrumors 65816

    Apr 26, 2005
    Now this is cool! Reminds me of Minority Report!
  3. danielchow macrumors member

    Aug 11, 2008
    Philadelphia, PA
    actually, i think this might work.

    for example, the advertisement could show off a product and offering the potential buyer a virtual shelf of suggested accessories. the hooked consumer approaches the interactive advertisement with his/her iphone and begins manipulating the different suggested accessories to mix and match with the product. when she/he is quite satisfied with the combination, the interactive advertisement either e-mail or display the stores that are carrying the items. it sure beats roaming about aimlessly trying to find something. i think this could make some spouses happy because they don't have to be drag from one store to another trying to find something to match.

    in this example, the advertisement provider can have multiple advertisers for one ad space.

    ooo, i should patent this concept!
  4. JBRU macrumors newbie

    Feb 12, 2007
    Technology hacked to display pr0n in 5 ... 4 .... 3 ....
  5. kingtj macrumors 68020

    Oct 23, 2003
    Brunswick, MD
    Totally depends on the implementation ....

    If they just go the "mindless" route, and do this for random product ads in the shopping malls, then yeah - it's another "epic fail".

    You know where I think it could really work well though? Set this up in the home improvement warehouses and paint stores, so a person can experiment with different shades of paint in sample rooms of a house or office. Let them change trim colors, wall paint colors, and try different paint colors for the ceiling than the wall. Use the iPhone as the remote control for it, but use the big display screen to view the results. Then, let the user save the selected paint types/codes on their iPhone so they can remember exactly what they need when they go to buy the paint, or have it mixed. Even let them save a copy of the sample image(s) of the rooms so they can take them home to show someone else before buying. Beats the whole rack of paint chips on the little cardboard cards by a mile!

  6. theheadguy macrumors 65816

    Apr 26, 2005
    nice... first time i've seen that on a message board.
  7. RoboCop001 macrumors 65816

    Oct 4, 2005
    Toronto, Canada
    I'm using your own quote to talk to you! Bwahahahahaha!
  8. autrefois macrumors 65816


    Oct 22, 2003
    Somewhere in the USA
    More importantly, can you turn the ad off?

    The technology is great, but I'm very tired of being bombarded by advertising everywhere, especially while shopping: on a TV while you're waiting to pay for your groceries, over the intercom while you're shopping. There are even coupon holders now that talk to you when you walk by. I may sound like a grumpy not-so-old man, but it would be nice to be able to shop in peace sometimes.

    Now that's a useful idea for this type of technology. They could do it for all sorts of things, not just home improvement. Allowing the customer to see different options, different brands, etc. for the type of product they're looking for. Instead of having it be advertising, make it a service: a kind of big catalogue for customers to look at, either set up by the store or by the companies.
  9. tropic10 macrumors member

    Sep 8, 2008
    "John Anderton! You could use a Guiness right about now."
  10. leandromp macrumors regular

    Sep 20, 2008
    Cool idea. Sometimes your at the mall in a hurry and you see something on this kinds of screens and you wish you could stop and see the product. Now, you can just look at it in your phone. Love the idea.
  11. Cartoonkid macrumors 6502


    Apr 29, 2009
    Costa Mesa, CA

    Besides, unless they're going to offer iPhone owners better pricing than non-iPhone owners, why would I waste my precious battery life on a stupid advertisement??
  12. iMacoo7 macrumors 6502


    Jul 31, 2008
    Destin, Florida
    This would be awesome.
    Only problem would be if there are others flocking to the same screen and trying to manipulate it at once.
    Wonder if they will do like picture in picture for the device which would be kind of awesome and allowing up to 4 extra people to manipulate a window all at the same time.
  13. SFStateStudent macrumors 604


    Aug 28, 2007
    San Francisco California, USA
    I want to see a picture of myself and 300 other iPhone owners surrounding one digital advertising sign at the same time..... lol :D:D:D
  14. mikeinternet macrumors 6502a


    Nov 1, 2006
    Oaklnad, CA
    My bro works for a company that did some sort of game on a billboard in times square. It was for bank of america and it was played using cell phones.

    I wish I had more details. I need to ask him about it.
  15. Tilpots macrumors 601


    Apr 19, 2006
    Carolina Beach, NC
    Try shopping on the internet.;) As for grocery stores, many have call ahead services which let you just pickup the items you've phoned in.

    Being able to turn off outdoor signage is kinda point less for the advertiser.
  16. Cartoonkid macrumors 6502


    Apr 29, 2009
    Costa Mesa, CA
    True, but if that was an app, imagine how well it would sell! :D
  17. JuBe macrumors member

    May 28, 2009
    Yeah, I don't understand how this can work if multiple people want to control this? I feel like whatever it is, would just be more easily viewed on the iPhone than on a screen you can walk by on. I feel like the only use would really be to entertain kids with a multiplayer kind of game.
  18. Xibalba macrumors 6502


    Feb 20, 2009
    Indiana, USA
    agree, but in the world of advertising useless still means possible PR when people talk about such interactions and then view the products being advertised...complete advertising stunt...
  19. iceman1234 macrumors member


    May 27, 2008
    will this type of stuff be exclusive to the iphone? can this be done on an itouch?
  20. skeep5 macrumors 6502a


    Mar 16, 2006
    would i have to wait in line for my turn to 'interact' with the commercial? I have better things to do!
  21. amd4me macrumors 6502

    Nov 19, 2006

    Me too. Thank god I dont have some random Japanese guys eyes.
  22. Bubba Satori Suspended

    Bubba Satori

    Feb 15, 2008
  23. iPhoneNYC macrumors 6502a


    Nov 25, 2007
    But can I make the girl in the photo turn towards me by using my iPhone?
  24. Doctor Q Administrator

    Doctor Q

    Staff Member

    Sep 19, 2002
    Los Angeles
    Westfield shopping centers, eh? I know of few of them, so I'll be watching for this. It'll be a good way to find out who around you has an iPhone!

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