Does anyone know if they are gifting the watches to the celebrities in which case they would have to pay taxes at their income bracket, say 30-50% to recieve it or is it on loan so they get it free for a period of time?
http://www.inquisitr.com/1709946/solange-knowles-beyonces-sister-owes-back-taxes/According to Celebrity Net Worth In 2011, Beyonce’s net worth was estimated to be $450 million dollars, but when combined with her husband, Jay Z, the Hollywood power couple’s net worth is estimated at $1 billion.
As the previous poster said, I doubt that the celebrities care too much about whether they pay taxes or not, even if they pay the 50% gift tax, $10,000 for an Apple watch still probably sounds like a great deal to them.
First of all, it's not 50%. Secondly, Apple most likely have it to them and also paid the associated tax giving it a net zero affect to them.
Gift - Apple deducts as product promotion expense. Apple likely covers the tax too as Stars are quick to say "the rich" must pay there fair share but they don't think they are "the rich." The MPAA had to abandon gift bags for all celebs at the Academy Awards a few years ago b/c the receiving celebs complained about the tax bite and the MPAA wasn't going to cover it.
Check your "facts"? http://www.vanityfair.com/hollywood/2015/02/oscars-2015-gift-bags