Celebrities & Apple Watch

Discussion in 'Apple Watch' started by JuNxXxReY, Apr 16, 2015.

  1. JuNxXxReY macrumors regular

    Joined:
    Jul 7, 2008
    #1
    Anyone else annoyed how celebrities are getting the Apple Watch first? Yes, I understand that the watch can be seen as a fashion accessory, but this doesn't happen for other Apple products such as the iPhone.
     
  2. PeterRollback macrumors regular

    Joined:
    Mar 3, 2015
    Location:
    Miami
    #2
    I actually like how they get it first. It gives us more pictures to look at. For example:
    Drake
    Katy Perry
    Pharell Williams*
     
  3. jjlannoo Suspended

    Joined:
    Oct 8, 2011
    #3
    Its good advertising. I have no problem with it. Its only because they will give it exposure. Its not that Apple thinks they are better people or something.
     
  4. Mr.C macrumors 601

    Joined:
    Apr 3, 2011
    Location:
    London, UK.
  5. NovemberWhiskey macrumors 68030

    NovemberWhiskey

    Joined:
    May 18, 2009
    #5
    Its a nice marketing move, probably implemented by the new burberry exec.

    Apple just got a lot of free advertising via instagram and social media.

    The watch is now linked to stars from a lot of diff industries (blake girffin, drake, etc) and all their fans will see thrm with the watch.
     
  6. HelloMikee macrumors 6502a

    HelloMikee

    Joined:
    Jun 16, 2009
    Location:
    San Diego
    #6
    Like you said, it's a fashion piece so it's pretty obvious its a marketing tactic. A good one too.

    But why does it annoy you?
     
  7. Julien macrumors G3

    Julien

    Joined:
    Jun 30, 2007
    Location:
    Atlanta
    #7
    Why would (are you) annoyed? If anything it increases anticipation and reaffirms that it IS actually almost here. It is also getting other fence sitters interested and making everyone else :apple:Watch aware. I only see positives to this.
     
  8. AJsAWiz macrumors 68040

    AJsAWiz

    Joined:
    Jun 28, 2007
    Location:
    Ohio
    #8
    Maybe others (not necessarily the OP) are annoyed or irritated for the same reason they are when someone jumps or cuts in line in front of them. Just a guess.
     
  9. Julien macrumors G3

    Julien

    Joined:
    Jun 30, 2007
    Location:
    Atlanta
    #9
    ....but the 'ride' doesn't open until the 24th. They just got to ride it before it is open to the general public. That is not cutting in line.;)
     
  10. Qrispy macrumors regular

    Qrispy

    Joined:
    Apr 14, 2015
    #10
    As a coaster enthusiast, I can confirm that celebrities and important people also get to ride new attractions before anyone else. Nothing new to see here.
     
  11. KauaiBruce macrumors 6502a

    KauaiBruce

    Joined:
    Jul 5, 2007
    Location:
    Kauai, HI
    #11
    Just be thankful they were not ready before the Oscars. Everyone would have had an Edition.
     
  12. boshii macrumors 68040

    boshii

    Joined:
    Jul 6, 2008
    Location:
    Atlanta, GA
    #12
    Celebrities get access to stuff normal people never will. That's just life.
     
  13. Aldaris macrumors 65816

    Aldaris

    Joined:
    Sep 7, 2004
    Location:
    Salt Lake
    #13
    I agree with the OP, this elitist marketing is utter bull.
     
  14. betabeta macrumors 6502a

    Joined:
    Jun 28, 2013
    #14
    Yeah I agree, and it really puts the entire Edition line into focus for me now. Before I really didn't get it, now seeing how Apple is obviously gifting these to certain celebs, it much more clear to me.

    I highly doubt some of these stars would have had such a warm reception to a few hundred dollar watch, but gift them a $17,000 watch and bingo;)

    I'm really thinking the Edition line is a genius marketing tool, cost Apple under 2 grand, they can gift them around Hollywood and the Fashion industry.
     
  15. Vanilla Face macrumors 6502

    Joined:
    Aug 11, 2013
    #15
    Maybe, seems like a play from Jimmy Iovine though.

    ----------

    The Edition wasn't made for the US. While it is playing a nice role in marketing, it was made for China.
     
  16. JuNxXxReY, Apr 16, 2015
    Last edited: Apr 16, 2015

    JuNxXxReY thread starter macrumors regular

    Joined:
    Jul 7, 2008
    #16
    I understanding the marketing aspect of giving the watch to celebrities. I guess it kind of ruins the hype of being one of the first people to get one. Apple never really catered to celebrities (at least not so publicly). Maybe it just takes some time to get used to. Personally, I've never bought anything because a celebrity owned something.
     
  17. dhurricane74 macrumors regular

    Joined:
    Mar 17, 2011
    #17
    It's odd because it's not the typical "Apple Way". I don't think it adds any positive feelings to those who have been Apple customers before the watch, but it is a good Marketing spin to bring in new customers. I just hope they don't alienate existing customers by this tactic.
     
  18. HelloMikee macrumors 6502a

    HelloMikee

    Joined:
    Jun 16, 2009
    Location:
    San Diego
    #18
    That's just silly. Celebs getting stuff before it comes out isn't anything new so the comparison isn't quite right with cutting in line. He must really hate the apple execs and testers that have been wearing them for months...
     
  19. HelloMikee macrumors 6502a

    HelloMikee

    Joined:
    Jun 16, 2009
    Location:
    San Diego
    #19
    Neither do I but I work in fashion. Creative director for an online retailer and our stock of Super Color Adidas that Pharrel did a collaboration with sold out in a couple days. We had about 6 different color ways available in all sizes with a pretty large inventory in each color. So there's something to be said about celebrity marketing power.

    They wear it, people want it. They might not admit it, but it happens.

    Similar scenario when Beyoncé wore a relatively underground brand hoodie. Gone the next day.

    One of the biggest online retailers asos.com (as seen on screen) started off as a little company selling clothes that were seen on screen (artists, actors, etc.). Now one of the largest online retailers with their own successful private label.

    Point is, Apple never catered to this type of marketing before cause it wasn't in the business of fashion. It is now with the Apple Watch and Beats acquisition.
     

Share This Page