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Celebrities & Apple Watch
- Thread starter JuNxXxReY
- Start date
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I actually like how they get it first. It gives us more pictures to look at. For example:
Drake
Katy Perry
Pharell Williams*
Its good advertising. I have no problem with it. Its only because they will give it exposure. Its not that Apple thinks they are better people or something.
How about this one given to Karl Lagerfeld. A gold one with a solid gold link band.
https://www.macrumors.com/2015/04/15/custom-gold-link-bracelet-apple-watch/
https://www.macrumors.com/2015/04/15/custom-gold-link-bracelet-apple-watch/
Its a nice marketing move, probably implemented by the new burberry exec.
Apple just got a lot of free advertising via instagram and social media.
The watch is now linked to stars from a lot of diff industries (blake girffin, drake, etc) and all their fans will see thrm with the watch.
Apple just got a lot of free advertising via instagram and social media.
The watch is now linked to stars from a lot of diff industries (blake girffin, drake, etc) and all their fans will see thrm with the watch.
Like you said, it's a fashion piece so it's pretty obvious its a marketing tactic. A good one too.
But why does it annoy you?
Watch aware. I only see positives to this.
Maybe others (not necessarily the OP) are annoyed or irritated for the same reason they are when someone jumps or cuts in line in front of them. Just a guess.
....but the 'ride' doesn't open until the 24th. They just got to ride it before it is open to the general public. That is not cutting in line.
Yeah I agree, and it really puts the entire Edition line into focus for me now. Before I really didn't get it, now seeing how Apple is obviously gifting these to certain celebs, it much more clear to me.
I highly doubt some of these stars would have had such a warm reception to a few hundred dollar watch, but gift them a $17,000 watch and bingo
I'm really thinking the Edition line is a genius marketing tool, cost Apple under 2 grand, they can gift them around Hollywood and the Fashion industry.
Maybe, seems like a play from Jimmy Iovine though.
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Yeah I agree, and it really puts the entire Edition line into focus for me now. Before I really didn't get it, now seeing how Apple is obviously gifting these to certain celebs, it much more clear to me.
I highly doubt some of these stars would have had such a warm reception to a few hundred dollar watch, but gift them a $17,000 watch and bingo
I'm really thinking the Edition line is a genius marketing tool, cost Apple under 2 grand, they can gift them around Hollywood and the Fashion industry.
The Edition wasn't made for the US. While it is playing a nice role in marketing, it was made for China.
I understanding the marketing aspect of giving the watch to celebrities. I guess it kind of ruins the hype of being one of the first people to get one. Apple never really catered to celebrities (at least not so publicly). Maybe it just takes some time to get used to. Personally, I've never bought anything because a celebrity owned something.
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It's odd because it's not the typical "Apple Way". I don't think it adds any positive feelings to those who have been Apple customers before the watch, but it is a good Marketing spin to bring in new customers. I just hope they don't alienate existing customers by this tactic.
That's just silly. Celebs getting stuff before it comes out isn't anything new so the comparison isn't quite right with cutting in line. He must really hate the apple execs and testers that have been wearing them for months...
Neither do I but I work in fashion. Creative director for an online retailer and our stock of Super Color Adidas that Pharrel did a collaboration with sold out in a couple days. We had about 6 different color ways available in all sizes with a pretty large inventory in each color. So there's something to be said about celebrity marketing power.
They wear it, people want it. They might not admit it, but it happens.
Similar scenario when Beyoncé wore a relatively underground brand hoodie. Gone the next day.
One of the biggest online retailers asos.com (as seen on screen) started off as a little company selling clothes that were seen on screen (artists, actors, etc.). Now one of the largest online retailers with their own successful private label.
Point is, Apple never catered to this type of marketing before cause it wasn't in the business of fashion. It is now with the Apple Watch and Beats acquisition.