Celebrity-Filled Beats Ad Shares Advantages of Headphones With 'No Strings'

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 18, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A new Beats By Dre advertisement shared online recently depicts a group of celebrities wearing the company's new Solo3, BeatsX, and Powerbeats3 Wireless headphones. All three devices were announced during Apple's September 7 iPhone event, and are positioned as compatible options for users looking to purchase wireless headsets due to the iPhone 7's lack of a 3.5mm headphone port.

    In the ad, celebrities including Nicki Minaj, Amber Rose, Rebel Wilson, Juno Temple, Steve Buscemi, and more, all sing along to "I've Got No Strings" from Disney's Pinocchio. Most of the people in the commercial are seen sporting the company's newer model, the BeatsX, which it aims as a more mobile and everyday pair of headphones. That's in contrast to the over-the-head Solo3 and activity-focused Powerbeats3.

    All three Beats devices include Apple's W1 chip, which allows the new headphones -- like Apple's new AirPods -- to take advantage of easy, instant pairing to an iPhone. They also come with Fast Fuel, a fast-charging solution that can deliver more power with 5 minutes of charging. 5 minutes of charging delivers 3 hours of playback for the Solo3, 2 hours of playback for the BeatsX and an hour of playback for the Powerbeats3.


    The Solo3 has been available to purchase for $299 on Apple.com since the September 7 event, but the Powerbeats3 ($199) and BeatsX ($149) won't be coming out until sometime later in the year, likely to coincide with the holiday shopping season.

    Article Link: Celebrity-Filled Beats Ad Shares Advantages of Headphones With 'No Strings'
  2. MonkeySee.... macrumors 68040


    Sep 24, 2010
  3. JaySoul macrumors 68030


    Jan 30, 2008
  4. thefourthpope macrumors 6502a


    Sep 8, 2007
    Could have done without the hollaback
  5. HajiDiRobertis macrumors newbie


    Jan 6, 2016
    montreal, qc
    Yah... wear them in an aeroplane and see what happens.
  6. RowellE macrumors regular


    Mar 5, 2012
    Was waiting for a sick beat to drop, but it never came. :(

    Also I still see a whole lot of "strings" in that ad.
  7. Aniseedvan macrumors 65816

    May 14, 2012
    Got my hopes up the BeatsX would be available for a short moment.
  8. GrumpyMom macrumors 604


    Sep 11, 2014
    Whatever. A bunch of famous/infamous people paid to strut around to show off wireless headphones. I own some of this crap. I know what I like and don't like about it all and I'm not going to beat that dead horse here again. I will hang onto my wired headphones and earbuds until I can no longer get a good quality smart phone that has the 3.5 mm jack.

    Meanwhile, I've got no dongles, either. Nor do my ears look like they're smoking cigs.

    And no strutting celebs and cute baby will persuade me to have it any other way. /grump ;)
  9. JacekWolvi macrumors newbie


    Oct 18, 2016
    Jeez.. chill out. soon you will not be able to fart without being accused about sexism, racism or jingoism.
  10. HopefulHumanist macrumors 6502a

    Jan 28, 2015
    I'm always open to hearing people out when they say this stuff but for the life of me can't find anything sexist in this ad.
  11. dunnodunno macrumors newbie

    Oct 18, 2016
    Lol, the "hollaback" was done by a girl. Young M.A. Sexist my ass.
  12. 2010mini macrumors 601

    Jun 19, 2013
    Nice ad. Very catchy. I tried out a Solo 3 yesterday and was quite surprised with the sound. Might just get a pair.
  13. oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    Ok, that was a pretty good ad. I like it. Great mix of childhood 'members with celebrities silly-adulting.

    Still not a fan of the headphone port removal though.
  14. Benjamin Frost Suspended

    Benjamin Frost

    May 9, 2015
    London, England
    I found this ad awful.

    Apple's obsession with celebrities highlights the vacuousness that defines it under Tim Cook.

    What is the point of Apple today? They have become like every other obnoxious tech company. For as long as Cook is CEO, this company is going to keep shrinking in revenue and profits. For me, they effectively shut up shop in October 2011. Things couldn't be much worse.
  15. sunapple macrumors 68000


    Jul 16, 2013
    The Netherlands
    Very annoying how the BeatsX don't have a release date yet, but I'll be waiting on them anyway.
  16. newyorksole macrumors 68040

    Apr 2, 2008
    New York.
    That's funny because Apple has been growing in revenue in profits every quarter since Tim Cook took over... except for one quarter.

    What exactly do you want from Apple? So what if they use celebrities in their ads. Pop culture is everywhere these days.
  17. RedOrchestra Suspended

    Aug 13, 2012

    Only goes to further demonstrate the demographic that Apple is and that Apple is chasing. A demographic that gets mirrored on MR every day.
  18. 2010mini macrumors 601

    Jun 19, 2013

    Apple has been more profitable under Cook than Jobs.
  19. MonkeySee.... macrumors 68040


    Sep 24, 2010
    Alright grandad. :D

    The aim of the game is to get high profile celebs using your product. Whether you like it or not it is the way.
  20. d-oost macrumors 6502a

    Jan 10, 2016
    Yeah, Steve Jobs would never, EVER do something like that, right?


    Oh wait...
  21. Porco macrumors 68030


    Mar 28, 2005
    No 'strings' except the cord or band connecting the two earphones then? Weird ad. Would have made more sense for the AirPods surely?
  22. djcerla macrumors 68000


    Apr 23, 2015
    This ad will work fantastically well with its target public.

    No strings!
  23. TimothyBe macrumors regular

    Oct 27, 2011
    Shame solo 3 is without noise cancellation..
    Hurry up apple release a new studio with noise cancellation!!
  24. Barry Bishop macrumors member

    Barry Bishop

    Aug 19, 2015
    Not a fan of beats. I really don't buy into celebrity endorsements. People are paid to wear them...they are also paid to say good things about them. As Sprites ad campaign went "Obey your thirst"....listen to what sounds good, don't take a celebrities word for it. That said, I enjoy my Bose CQ20's.
  25. dmylrea macrumors 68030


    Sep 27, 2005
    What I got out of the ad was that you have to be rich and famous to be paid to use Beats wireless products for free. The rest of us peasants have to pay for them. ;)

Share This Page

35 October 18, 2016