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Just today.

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right because that was part of his promotion for Tim Cook tonight. He hasn't worn it during the show itself, yet.
 
Colbert didn't wear one last night. Has he been wearing it regularly? I thought he was.
I've been watching for this, no pun intended. He wore a traditional watch the first week of his show, possibly the same one. The second week when Tim Cook was on, he wore his Watch all week. This third week, he's worn a traditional wristwatch every night, possibly the same one, possibly different ones.

I find this behavior very interesting. Colbert is a huge Apple supporter, yet he seems to be signaling that the benefits of wearing the Watch do not outweigh his desire for fashion, or penchant for traditional watches in his collection (he appears to have a few nice ones).

On the other hand, there could be other factors at play -- he likely wouldn't want to be distracted by notifications during the show, so that would be a good time to charge his watch up in his dressing room while he does the show, so it is fully charged to wear before and after when he could actually use it. The network might not like him wearing such a prominently displayed Apple product every night if Apple isn't buying advertising. Usually this applies to logos and brands only, but the watch is so distinctive looking it could be a factor.

EDIT: Going into his 4th week Colbert is still not wearing his Watch. Interesting. I'd very much like to know now whether he wears his Watch outside of actually doing the show, or if he's mixing up his wrist wear. If the latter, he might be the first celebrity indication of how watch people will be rotating the Watch into their lives ... not dependent on it at all ...
 
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It was in the season premier of Law & Order. They made it look bad LOL. One of the detectives was trying to tell the Sergeant the ETA, and couldn't.
 
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I was watching a, er, adult movie this morning and one of the, er, protagonists was wearing one. (I'm not sure what it says about me that I was more excited to see the watch than I was by any of the, er, action.)

Obviously I won't be posting a screenshot.

Ha! Awesome. I'm sure he wore it for the, uh, activity tracking????
 
Jay was wearing a Milanese in Modern Family.

(Obviously that's product placement rather than a celebrity sighting but thought it was worth a post.)

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Edit: @DJTaurus already posted, whoops.
 
Chicago PD. You kinda had to be looking for it... It just poked its 42 SS on black sports band head out...
 

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Both Joy Behar and Alan Alda were wearing Apple Watches on The View.
 

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Both Joy Behar and Alan Alda were wearing Apple Watches on The View.

Curious, does Joy wear it everyday? Colbert wore his Watch only during the 2nd week Tim Cook was on the show, and hasn't worn it before or since, instead other traditional watches. Odd.
 
Mike Brewer on the car show Wheeler Dealers has one on in the most recent episode where they do up a Honda S2000. Mike has used an assortment of iPhones over the past few years so it makes sense that he might be interested in an Apple Watch as well.

A.
 
Mike Brewer on the car show Wheeler Dealers has one on in the most recent episode where they do up a Honda S2000. Mike has used an assortment of iPhones over the past few years so it makes sense that he might be interested in an Apple Watch as well.

A.

Love this show...
 
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