I actually just took out a new contract, and chose one of those LG 'Chocolate' phones aka LG KG800. Most of the promotion I've seen for it suggests the chocolate moniker is due to it's similarity to a bar of chocolate
It's actually a really nice phone, with lots of nice design features & attention to detail. For example, the digits appear large on screen when typed in, and remind me of the way that Mac OS X displays fullscreen telephone numbers via Address Book or the Address widget.
It's the closest phone I've seen to an Apple design so far, in terms of its hardware being simple & refined, with a less-is-more practicality.
Just a shame it won't connect with iSync (yet?), and is a bit temperamental with talking with my iMac via Bluetooth