iOS Cell's Image Taking Up All of Cell Dimensions

[newtoiphonesdk]

I am using:

NSString *thearticleImage = entry.articleImage;
        NSRegularExpression *expression = [NSRegularExpression regularExpressionWithPattern:@"(?i)\\b((?:[a-z][\\w-]+:(?:/{1,3}|[a-z0-9%])|www\\d{0,3}[.]|[a-z0-9.\\-]+[.][a-z]{2,4}/)(?:[^\\s()<>]+|\\(([^\\s()<>]+|(\\([^\\s()<>]+\\)))*\\))+(?:\\(([^\\s()<>]+|(\\([^\\s()<>]+\\)))*\\)|[^\\s`!()\\[\\]{};:'\".,<>?«»“”‘’]))" options:NSRegularExpressionCaseInsensitive error:NULL];
        NSString *someString = thearticleImage;
        self.theurl = [someString substringWithRange:[expression rangeOfFirstMatchInString:someString options:NSMatchingCompleted range:NSMakeRange(0, [someString length])]];
        NSURL *picimage = [NSURL URLWithString:theurl];
        
        
          
        NSData * urlData = [NSData dataWithContentsOfURL: picimage];
        UIImage * imageweb = [UIImage imageWithData: urlData];

        cell.imageView.frame = CGRectMake(0, 0, 70, 70);
        cell.imageView.image = imageweb;

The problem is that this takes up the entire cell, and I'm not for sure why it is not just in the left hand side.