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Following the launch of iOS 11, Apple today announced that it has increased the cellular over-the-air app download limit from 100 MB to 150 MB, meaning users can now download apps and app updates that are as large as 150 MB over a cellular connection.

Apps and app updates over 150 MB will require users to connect to Wi-Fi for content to be downloaded.

It's been awhile since Apple last updated the cellular download limit. The last increase was introduced in 2013, increasing the 50 MB limit to 100 MB.

Apple has limits in place to avoid causing customers to unwittingly use high amounts of data when downloading apps, but the introduction of unlimited plans from all of the major carriers in the United States has likely alleviated some of those concerns.

Developers often aim to keep their app sizes under the cellular limit whenever possible to prevent customers from having to hassle with connecting to Wi-Fi to download an app or app update.

Article Link: Cellular Over-the-Air App Download Limit Increased to 150 MB
 
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petsounds

macrumors 65816
Jun 30, 2007
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Probably to appease makers of bloated apps like Facebook. Another appeasement to VIP bloated apps is the iOS 11 App Store no longer showing app sizes unless you drill down into the detail screen.

edit: It appears Facebook's latest version is actually 222mb, soo...I don't know who this helps.
 
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RayLancer

macrumors regular
Sep 6, 2010
145
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Meanwhile T-Mobile has upped their throttling limit to 50GB. But still can’t download large apps or updates.
 
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QuarterSwede

macrumors G3
Oct 1, 2005
9,507
1,593
Colorado Springs, CO
Just a warning for those on limited plans, I turned on cellular updates after the last size increase and was wondering why I went over my limit for several months. I thought it was my audio streaming. Nope. I turned off cellular and haven’t gotten close since and have restarted using audio streaming plenty. Be careful if you enable it.
 
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Jomppa

macrumors member
Feb 22, 2012
71
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One of the reaaons i still have home line is cause i cant download/upload everything through my unlimited data on phone :( stupid limits
 
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bruinsrme

macrumors 604
Oct 26, 2008
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Probably to appease makers of bloated apps like Facebook. Another appeasement to VIP bloated apps is the iOS 11 App Store no longer showing app sizes unless you drill down into the detail screen.

edit: It appears Facebook's latest version is actually 222mb, soo...I don't know who this helps.
Facebook is tooooo bloated
 
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Apple_Robert

Contributor
Sep 21, 2012
24,709
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In the middle of several books.
There must be some serious back door deals between Apple and the carriers if they have a limit at all. Why not leave it up to the customer how they use their data?!?!?
God forbid us customers take responsibility for our own cellular usage, Apple..

Like you, I am hoping for the day when we can update any app over cellular if we want to.
 
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Lewclarke93

macrumors newbie
Sep 19, 2017
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It's a good start but this limit needs removing (or at least an option) completely. I'm in the UK and don't have WiFi at home as the internet speeds available here are awful, so I use an unlimited 4G plan. I easily use over 100GB a month with tethering, Netflix HD streaming etc. with no issue which works great. Until that is I need an apple iOS/app update.
 
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diamond.g

macrumors 604
Mar 20, 2007
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Virginia
Just a warning for those on limited plans, I turned on cellular updates after the last size increase and was wondering why I went over my limit for several months. I thought it was my audio streaming. Nope. I turned off cellular and haven’t gotten close since and have restated using audio streaming plenty. Be careful if you enable it.
I used to put in feature request that would allow us to stop data after a certain amount is used up along with being able to set when your billing cycle starts over. They still haven’t added it. Don’t think they ever will.
 
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Eorlas

macrumors 6502a
Feb 10, 2010
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There must be some serious back door deals between Apple and the carriers if they have a limit at all. Why not leave it up to the customer how they use their data?!?!?

It's certainly not a software limitation. Jailbreak tweaks were made to circumvent this a long, long time ago by people who are not paid nearly as much as Apple's own engineers.
 
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chriscrowlee

macrumors 65816
Aug 10, 2015
1,315
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San Diego, CA
It's certainly not a software limitation. Jailbreak tweaks were made to circumvent this a long, long time ago by people who are not paid nearly as much as Apple's own engineers.

It absolutely IS a software limitation, what u smoking? The TWEAKS circumvent the software limitation. LOL. Welcome!
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God forbid us customers take responsibility for our own cellular usage, Apple..

Like you, I am hoping for the day when we can update any app over cellular if we want to.

There's no reason for Apple to limit it but for the fact that Apple and the carriers stuck up a back room deal to limit it to allow networks to go a bit longer without upgrading their backhaul. Once again, we pay for mediocrity in American networks.
 
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Traverse

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Mar 11, 2013
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Why not allow users to override this? Give the pop up, explain it, and then override it. I have unlimited data. I'm not going to download 1TB of data, but maybe update an app that 151MB.
 
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fairuz

macrumors 68020
Aug 27, 2017
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Silicon Valley
There's no reason for Apple to limit it but for the fact that Apple and the carriers stuck up a back room deal to limit it to allow networks to go a bit longer without upgrading their backhaul. Once again, we pay for mediocrity in American networks.
Pretty sure the bandwidth per day of App Store downloads is nothing in comparison to what the LTE networks already serve. I honestly can't think of why there is this limitation other than maybe to encourage app devs to keep their stuff below the limit.
 
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