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I'm also disappointed in not having ceramic back as the standard for the series 3. It feels like Apple is taking one step back in order to promote the LTE version.

I remember when I read the Steve Jobs book that Apple used to be a company that built the best products. This means using the best techniques and most stable technology that they can churn out. Now it feels likes the sales people are running the company, something Jobs feared. It's not about providing the customer with the most value, but about making the most profit.

Clearly they've mastered the ability to put the composite back on Series 2. The composite back has been a major nightmare on the back getting scratched by the magnetic charger in Series 0 and 1. I'm surprised they are still using that material for the back.

Does anyone have the series 3? I'm wondering if the scratches still appear with the use of the charger.
 
No, you're missing the point. Last year Apple offered two versions of the Apple Watch Sport - the cheaper Series 1 with composite back and more expensive (and better) Series 2 with ceramic back. This year, Apple is still offering the cheaper Series 1 with composite back, meaning the Series 3 should feature a ceramic back on all versions (regardless of whether they have cellular or not), as Series 2 did.

I'm not surprised Apple did this at all because it's all about the profit for them, but it's an unappreciated move that they're "rewarding" people who buy the $70 more expensive cellular enabled Series 3 sport with the ceramic back.

I don't NEED cellular. I'm never anywhere with my watch where I don't have my phone. It's a waste of money. Why should I be forced into buying that version to get the better build quality?

You are not forced to buy anything!
 
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