

The NYTimes reports that Google has asked manufacturers to delay introducing new Google TV products at the Consumer Electronics Show in January. CES 2011 was meant to be a big launch venue for Google TV-based products.
Stand alone Google TV set top boxes such as the LogiTech Revue were introduced at $299 and has been met with poor reviews. The Google TV product was seen as a big competitor to Apple's own Apple TV product. Apple has since redesigned the Apple TV to be based on iOS and managed to drop the price to only $99.But Google has asked the TV makers to delay their introductions, according to people familiar with the companys plans, so that it can refine the software, which has received a lukewarm reception.
At the D8 conference, Steve Jobs was particularly candid about the hurdles that faced all set-top-box manufacturers, and how it was difficult to break into that market:
Apple continues to describe the Apple TV segment as a "hobby" but with the recent integration of iOS, there have been hopes that Apple will eventually introduce an Apple TV App Store as well.- On the future of television: "Subsidized set-top boxes have squashed innovation because no one wants to pay for separate boxes...ask TiVo, Roku, us, Google in a few months. The set-top box needs to be torn up and redesigned to get people things they way they want them. And there's no go-to-market strategy for that. With the iPhone, and now the iPad, we could partner with carriers, but television is very balkanized...everything is local.
Article Link: CES 2011: Google TV Sees Delays
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