CES 2017: Withings Teams Up With L'Oreal for Smart Hairbrush

[MacRumors]

Withings, Kérastase, and L'Oréal have teamed up to create the world's first Bluetooth-connected smart hairbrush that's able to interface with your smartphone.

The "Kérastase Hair Coach Powered by Withings" combines sensors created by Withings with signal analysis algorithms designed by L'Oréal to determine the quality of the hair and "monitor the effects" of your haircare routine.

There's a built-in microphone that listens to the sound of hair brushing to determine details about frizziness, dryness, split ends, and breakage, plus a feature that measures the force being applied to the hair and the scalp while you brush.

An accelerometer and a gyroscope analyze brushing patterns and count brush strokes, haptic feedback capabilities alert you if you're brushing too hard, and conductivity sensors can tell if you're brushing your hair wet or dry to provide accurate measurements.

The hairbrush connects to a mobile app that analyzes the data and ambient weather to provide a hair quality score, data on brushing habits, and customized product recommendations for different hair types.

"Withings has a track record for empowering everyday objects such as bathroom scales and watches with sensors that provide people with insight into their behaviors, and we're excited to now bring this expertise to the beauty industry," said Cedric Hutchings, Vice President of Digital Health for Nokia. "Each time someone uses the smart brush they get rich data they never before had access to, which can improve their overall hair care experience."

The hairbrush will be priced at under $200 and will be available at Kérastase hair salons, the Kérastase website, and the Withings website in the fall of 2017.

Article Link: CES 2017: Withings Teams Up With L'Oreal for Smart Hairbrush

 

[nameste]

I wish i can use a hairbrush...

 

[Mac Fly (film)]

Even the hairbrush isn't safe anymore. I'm waiting for the Bluetooth small spoon and the Bluetooth ball of twine.

 

[formerpc]

I don't really see the point...? I think people can tell if they're brushing too hard by the whole "does it hurt" thing we have built in. LOL
[doublepost=1483493641][/doublepost]Mac Fly (film)- I'm waiting for Bluetooth toilet paper. Tell me if I'm wiping too hard and give me insight into my wiping patterns to see if they're hurting my bum.

 

[dysamoria]

Give
Me
A
Damn
Break

 

[MICHAELSD]

Are you sure this isn't an Apple product?

 

[CrickettGrrrl]

I really don't want to be nagged by an expensive hairbrush several times a day.
This is not the future I want.

I can see it all now.... it's all sexy & exciting in the beginning. Then I avoid its texts, block its reminder alerts. I avoid going home. --Start brushing my hair with strange new, cheap brushes, borrowing (shudder) combs... It'll all end in tears.



(Besides, that handle looks super slippery & annoying for a $200 brush.)

 

[Analog Kid]

Anybody want to open a pool on when hacked hairbrushes launch their first DDOS attack on a critical infrastructure target?

 

[PieTunes]

Is this for real? Like, real for real?

 

[LongTimeListener]

Huh, a former student of mine was hired to work on some version of this for L'Oreal. This must have been four years ago, at least.

 

[JosephAW]

How about counting hair loss?

 

[RiddlaBronc]

Still waiting on the smart toilet paper dispenser. So it can tell me if i wiped correctly or if im using too much paper.


...

 

[definitive]

smart hairbrush for dumb people.

 

[shartypants]

Still waiting on the smart toilet paper dispenser. So it can tell me if i wiped correctly or if im using too much paper.


...

or if you are eating right

 

[nighthawk67]

I have officially seen it all

 

[rcooked]

Smart bidet next?

This "craps" ridiculous anymore.

 

[AngerDanger]

Even the hairbrush isn't safe anymore. I'm waiting for the Bluetooth small spoon and the Bluetooth ball of twine.

Will you settle for a fork?

Article Link: Hapilabs' Smart Fork Now Available for Pre-Order, Ships October 18

 

[blcamp]

I predict that next up will be...

Smart toilet paper!

The best feature will be that it's as thin as any product can get!

 

[Brookzy]

How long until people start turning up to work with messy hair because their internet was down?

 

[fitshaced]

'Not enough hair, please try with more hair and start again'
'Looks like you're brushing someone else's hair, please upgrade to our family plan 12 month subscription for 2 adult and 2 children'

 

[yg17]

Companies are releasing products that are solutions in search of a problem. Must be CES.

 

[FelixDerKater]

This makes me embarrassed to be human today.

 

[Jimmy James]

...when what we really need is a smart nose trimmer.

 

[fitshaced]

This makes me embarrassed to be human today.

I don't think the animals will laugh at us. Well maybe the hyenas or chimpanzees or those parrots that can laugh. Just don't hang around those ones.

 

[puckhead193]

And children everywhere got more embarrassed when they didn't brush there hair before school

The toilet paper idea would be cool I guess #IBS