LG even makes Sony’s OLED panels actually. Though Sony uses their own chip suppliers and their own processing which has always been top notch in the industry. Sony and LG both make great TVs, as well as Samsung.Yes I absolutely know this. I was just making a point that LCD TV's aren't worth investing money into when we're talking about high resolution such as 8K. There will always be limitations in viewing pleasure with LCD. I'm a Plasma guy so it's OLED or bust for me. Plus I prefer the LG to the Sony.