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CES 2023: BMW Unveils Prototype Seemingly Set to Rival Apple Car

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BMW today announced the i Vision Dee electric sport sedan at CES, a concept car seemingly positioned to rival Apple's long-rumored electric vehicle.

bmw-i-vision-dee.jpg

The i Vision Dee uses some Amazon voice-recognition technology, but primarily showcases BMW's own software-first approach to next-generation vehicles with features designed to pre-emptively tackle tech companies like Apple that are seemingly on the brink of entering the auto industry. BMW has offered over-the-air software updates for millions of its vehicles since 2019, and going forward, it is says it is focused on data protection, guiding developers, and seamless digital integration.

In the i Vision Dee, drivers can choose from five different levels of information to display using a "Mixed Reality Slider" on the dashboard, including augmented reality directional cues and social media notifications. The entire windshield functions as a large projected display. BMW's next-generation voice assistant, called Dee, can provide driver assistance, recognise the identity of the driver, open the doors automatically, and more.

bmw-i-vision-dee-interior.jpg

It also features 240 invidiually-controlled e-ink paintwork segments that can change the car's entire color and display patterns. The i Vision Dee will be available as soon as 2025 as part of the launch of a wider software-led vehicle platform.

Following the announcement, Bloomberg noted how the i Vision Dee appears to be set to rival Apple's future electric vehicle and could offer tangible signs of the sort of features to expect from it when it is finally announced.



There have been hundreds of insightful reports about Apple's car plans, but the latest information from Bloomberg claims that the company recently scaled back its initial plans and dropped its proposed $120,000 price point, eliminating ambitions for a full self-driving vehicle with no steering wheel or pedals, and an interior design focused on communal seating.

Now, the car is expected to have a much more conventional design with limited self-driving capabilities, for a price under $100,000. This could position Apple's electric vehicle as a much more direct competitor to the likes of Tesla's Model S than previously thought.

The car is now expected to launch in 2026, but it could be announced sometime in 2025, especially as it will need to undergo regulatory approval and widespread testing for some time ahead of its public release to consumers.

Article Link: CES 2023: BMW Unveils Prototype Seemingly Set to Rival Apple Car
 
Article Link
https://www.macrumors.com/2023/01/05/ces-2023-bmw-unveils-apple-car-rival-prototype/
To the point! I'm also waiting for BMW new Phone that has a better IOS because they have thrown so much money on it. Sometimes baffled how big companies think its about the money and not the talent.
 
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Wake me up when I can buy an electric vehicle that doesn't spy on me, doesn't have a business model of nickle-and-dimeming me for OTA addons or subscriptions, is FUN to drive myself, accepts that I have my data and music on my iPhone, doesn't have an iPad in the drivers lap, has real buttons, and looks good.

From any manufacturer.

Maybe a cabriolet?
 
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This vehicle is just beyond ugly. I don’t care how many useful features it has and there are some interior design elements I kind of like, but spending this kind of money I would not enjoy waking to that to drive like I would other cars in that price point.

Also I would be nervous about subscriptions for that and I understand someone willing to spend that much may not care so much about subscriptions but BMW has also been showing that they are not scared to further push this model for vehicles
 
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BMW’s design has been off the rails lately. There is just nothing special about them anymore. The aggressive large stupid grills make them look like a Honda or Kia or something….at least this concept doesn’t have those….so that’s something….but the designer in charge needs to go.

Edit: another article shows it with big grills going horizontal…lol….come on with the grills!
 
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The same Amazon that could stop supporting the Alexa ecosystem anyday because it's a money pit and it didn't drove up any collateral sale as they expected? Wow BMW, I wouldn't be you
 
pesc said:
Wake me up when I can buy an electric vehicle that doesn't spy on me, doesn't have a business model of nickle-and-dimeming me for OTA addons or subscriptions, is FUN to drive myself, accepts that I have my data and music on my iPhone, doesn't have an iPad in the drivers lap, has real buttons, and looks good.

From any manufacturer.

Maybe a cabriolet?
Click to expand...
Let me simplify this a little:

"Wake me up when I can buy an electric car".

With their sky high prices and ludicrous gadgets no one asked for, these cars built with unobtainium are just a wicked dream for most of the potential buyers.

I consider earning my life quite well, but I will not pay nor can I reasonably afford that much for a car, even if I use it every day for my multi hours commute.

The rest you mentioned is just the icing on the cake.
 
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MacRumors said:


BMW today announced the i Vision Dee electric sport sedan at CES, a concept car seemingly positioned to rival Apple's long-rumored electric vehicle.

bmw-i-vision-dee.jpg

The i Vision Dee uses some Amazon voice-recognition technology, but primarily showcases BMW's own software-first approach to next-generation vehicles with features designed to pre-emptively tackle tech companies like Apple that are seemingly on the brink of entering the auto industry. BMW has offered over-the-air software updates for millions of its vehicles since 2019, and going forward, it is says it is focused on data protection, guiding developers, and seamless digital integration.

In the i Vision Dee, drivers can choose from five different levels of information to display using a "Mixed Reality Slider" on the dashboard, including augmented reality directional cues and social media notifications. The entire windshield functions as a large projected display. BMW's next-generation voice assistant, called Dee, can provide driver assistance, recognise the identity of the driver, open the doors automatically, and more.

bmw-i-vision-dee-interior.jpg

It also features 240 invidiually-controlled e-ink paintwork segments that can change the car's entire color and display patterns. The i Vision Dee will be available as soon as 2025 as part of the launch of a wider software-led vehicle platform.

Following the announcement, Bloomberg noted how the i Vision Dee appears to be set to rival Apple's future electric vehicle and could offer tangible signs of the sort of features to expect from it when it is finally announced.



There have been hundreds of insightful reports about Apple's car plans, but the latest information from Bloomberg claims that the company recently scaled back its initial plans and dropped its proposed $120,000 price point, eliminating ambitions for a full self-driving vehicle with no steering wheel or pedals, and an interior design focused on communal seating.

Now, the car is expected to have a much more conventional design with limited self-driving capabilities, for a price under $100,000. This could position Apple's electric vehicle as a much more direct competitor to the likes of Tesla's Model S than previously thought.

The car is now expected to launch in 2026, but it could be announced sometime in 2025, especially as it will need to undergo regulatory approval and widespread testing for some time ahead of its public release to consumers.

Article Link: CES 2023: BMW Unveils Prototype Seemingly Set to Rival Apple Car
Click to expand...
bring back the the BMW 351i I had one, six cylinder no power steering no nanny's pure driving it was down to the nut holding the wheel 😀 now I have a 225xe mini engine in the front electric motor in the rear ( detuned I8 running gear) 225hp total not the same but fuel mileage is better than the 12 to 15 mpg for the 325i . that thing is pure ugly
 
Following the announcement, Bloomberg noted how the i Vision Dee appears to be set to rival Apple's [not yet confirmed] future electric vehicle and could offer tangible signs of the sort of features to expect from it when if it is finally announced.
 
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